Integrated Campaigns Manager

About the role

Handoff is the AI agent that runs a construction company. We help remodelers automate estimating, streamline operations, and win more work - backed by real-time cost data, intuitive design, and workflows that “speak contractor.” With over 10,000 monthly active users and $6B in annualized project volume already flowing through our platform, we’re becoming the trusted partner for the people who build our homes. We are backed by $25M+ raised from Y Combinator, Initialized, and Greycroft. Our team is distributed across hubs in Austin, São Paulo, and Buenos Aires, and we are deeply focused on building intuitive, high-impact solutions that make a real difference for our users.

Responsibilities

• Design and own integrated marketing campaigns across multiple channels (video, social, webinars, lifecycle, and more), from concept to execution and performance
• Define campaign strategy end-to-end: messaging, content formats, channel mix, and distribution approach
• Develop a repeatable playbook for launching and scaling campaigns that drive acquisition, engagement, and pipeline
• Lead video strategy as a core content pillar—defining when, why, and how to use video effectively across the funnel
• Establish clear KPIs and measurement frameworks for campaigns and content, tying efforts to business outcomes
• Partner with Product, Sales, and Customer Success to translate real user insights into compelling campaign narratives
• Run structured experiments across formats, channels, and messaging to continuously improve performance
• Collaborate with internal team members and external contributors to execute and scale campaign production
• Provide clear direction on what to execute vs. delegate, ensuring high-quality output without becoming a bottleneck
• Continuously refine strategy based on data, performance insights, and evolving company priorities

Requirements

• 5-8+ years of experience in content marketing, campaign marketing, or growth roles—ideally in high-growth startups or B2B/B2C environments
• Proven track record of building and executing integrated, multi-channel campaigns that drive measurable results
• Strong understanding of how different channels (video, social, email, webinars, etc.) work together as a system
• Experience using video as a core part of a content or campaign strategy
• Ability to define success metrics and use data to evaluate and improve campaign performance
• Comfortable operating in high-velocity environments with a high volume of content and rapid iteration
• Strong strategic thinking combined with hands-on execution ability
• Excellent communication skills, with the ability to translate ideas into clear campaign plans and briefs
• Experience collaborating cross-functionally with product, sales, and customer-facing teams
• Highly structured thinker with a bias toward action and ownership

Skills

• Bonus: Experience in SMB or B2C environments with fast-paced content cycles
• Bonus: Experience creating content for contractors, trades, construction, or other blue-collar audiences
• Bonus: Exposure to product marketing or storytelling-driven campaigns

Benefits

• Competitive Salary + Equity
• Unlimited Paid Time Off (PTO)
• 401(k)
• Medical, Dental & Vision Insurance
• Life & Disability Insurance
• Flexible Spending Account (FSA)
• Dependent Care FSA (DC FSA)
• Relocation Allowance
• Top-Notch Equipment - Choose your laptop!
• Team Offsites