Integrated Campaign Manager

About Our Client:The organization operates within the technology and services industry, addressing complex challenges related to legal discovery and information management. It focuses on delivering specialized solutions to support strategic customer segments, aiming to facilitate efficient demand generation and pipeline growth through integrated marketing efforts. About the Opportunity:The INTEGRATED CAMPAIGNS MANAGER is responsible for designing, orchestrating, and measuring integrated marketing campaigns and events that drive demand generation and support pipeline growth. This individual contributor role requires strategic thinking to develop cohesive buyer journeys that advance customers from awareness to expansion. The manager collaborates with sales and marketing teams to align campaign and event strategies with business objectives and directly contribute to company growth. Responsibilities:Design and lead integrated campaigns and events across customer segments, connecting digital, events, content, and ABM channels into cohesive buyer journeysTranslate business goals into effective combinations of campaign and event activitiesSupport and integrate event marketing across field events, trade shows, regional and webinar seriesDevelop campaign programs including digital nurture streams, webinars, ABM engagement, and experimental activationsCollaborate with sales to align programs with territory and account goals for pipeline and expansionOptimize programs using lead scoring, attribution models, and ROI reportingEnsure alignment of campaigns and events with company-wide strategy and segment needsManage resources including agencies, freelancers, and internal teams to deliver programs on time and budgetDrive continuous improvement through analysis, feedback, and data-driven optimization Requirements:Working understanding of B2B sales cycles and buying processes; experience in software or technology preferredExperience building and scaling integrated campaigns spanning digital, events, content, and ABMStrong analytical skills and data-driven approach to campaign optimizationProven success in contributing to sales goals via marketing and event initiativesAbility to independently design and execute programs without a predefined task listStrong project management skills managing complex, multi-channel campaigns and eventsComfortable with ambiguity and fast-paced environments with a bias for thoughtful action Pay Range and Compensation Package:The current annualized base pay range for this position is $91,000 to $103,000 Benefits & Perks:Medical insurance Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin. Note:RemoteHunter is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.