Integrated Campaign Manager

Comply is the leading provider of compliance SaaS and consulting services for the global financial services sector, serving over 5,000 clients—including broker‑dealers, insurers, investment banks, private funds, RIAs, and wealth managers.

About the Role

Comply is seeking an Integrated Campaign Manager to build demand‑generation programs that turn interest into measurable pipeline across SMB, mid‑market, and enterprise segments in the financial services market. This individual‑contributor role owns campaigns from strategy through execution, collaborating with sales, product marketing, and customer success to ensure every effort connects back to pipeline, revenue, and return.

Responsibilities

• Build integrated and ABM campaigns that engage financial‑services buyers across SMB, mid‑market, and enterprise segments, driving qualified pipeline from awareness through conversion.
• Set campaign strategy, own the budget, and activate a mix of digital programs, webinars, events, third‑party placements, and account‑based channels.
• Develop messaging and content assets for search, social, and pay‑per‑lead programs, adapting tone and angle to each channel and audience.
• Own webinars from concept through promotion, delivery, follow‑up, and performance review.
• Partner with product marketing, sales, SDRs, and customer success to align campaign messaging with buyer needs, pain points, and industry trends.
• Identify partnerships, sponsorships, association relationships, and influencer opportunities that expand reach and support campaign goals.
• Measure campaign performance, surface actionable insights, and recommend improvements that increase pipeline and return.
• Use AI tools and modern marketing platforms to sharpen segmentation, automate workflows, and optimize campaigns.

Success Metrics

• Within the first 90 days, audit active campaigns, create a clear picture of pipeline performance, gaps, and quick wins.
• Launch or materially optimize at least one integrated campaign with defined goals, segmented audience, and a full channel mix.
• Deliver a performance report with campaign results and a concrete roadmap recommendation for the next quarter.

Requirements

• 5+ years in B2B marketing with hands‑on experience across demand generation, digital marketing, and field marketing.
• Proven track record owning integrated demand‑generation and ABM programs—from strategy and brief through launch, measurement, and optimization.
• Experience running campaigns across multiple channels: search, social, pay‑per‑lead, and account‑based motions.
• Strong project‑management judgment; ability to prioritize, improve processes, and keep multiple programs moving without dropping threads.
• Clear, compelling communication: persuasive campaign copy and concise reporting on goals, metrics, and results.
• Working familiarity with AI tools and modern marketing automation platforms for segmentation, workflow automation, or optimization.
• Experience collaborating with sales and cross‑functional partners in a fast‑moving environment.
• Nice‑to‑have: Experience marketing into financial services or another regulated, committee‑driven industry.
• Nice‑to‑have: Experience using AI for campaign personalization, predictive account scoring, and content velocity.

Pay

The total compensation range for this role is $120,000 – $143,000. The estimated base salary range is $110,000 – $130,000, plus applicable bonus and benefit offerings. This range applies to the Arlington, VA office and is specific to the United States.