Lead Global Integrated Campaigns

About the Role

The Lead Global Integrated Campaign Manager is responsible for complex, high-visibility globally integrated campaigns with multi-region or multi-portfolio scope. This role translates business priorities into horizontal campaign strategies, drives alignment across teams, and influences execution standards to deliver meaningful pipeline impact.

Responsibilities

• Own strategy, planning, and execution for large-scale, multi-region horizontal integrated campaigns tied to priority sales plays; translate business objectives into integrated campaign strategies with clearly defined pipeline and performance outcomes.
• Serve as a strategic partner to senior marketing and sales stakeholders, ensuring vertical and regional alignment; establish and evangelize audience-specific and/or industry-specific thought leadership strategies.
• Lead advanced campaign performance analysis, insights generation, and optimization recommendations; apply AI-enabled tools and insights to support campaign briefs, personalization, and channel optimization.
• Own the creation of comprehensive campaign briefs in partnership with Product Marketing by defining objectives, target audiences, messaging, and creative requirements; collaborate with campaign strategy teams to review and approve the content mix and tactics to ensure alignment with business goals and maximize impact.
• Partner with international field and partner marketing teams to ensure marketing plans and campaigns are fully integrated and drive global demand and engagement; ensure vertical campaigns ladder up to horizontal campaign strategy and messaging.
• Operate as an innovative thought leader and trusted advisor, contributing to department growth through knowledge sharing and coaching on best practices and market trends; mentor, coach, train, and provide feedback to team members while advising leadership on team capabilities.

Requirements

• 8–10+ years of B2B integrated or growth marketing experience with a proven track record of delivering pipeline impact through horizontal or multi-channel campaigns.
• Strong strategic thinking, stakeholder influence, and performance optimization skills; ability to operate effectively in ambiguous, fast-paced environments.
• Proven ability to leverage AI tools to enhance marketing output; excellent data gathering, analytical, and problem-solving skills with strong critical thinking capabilities.
• Excellent oral and written communication skills that demonstrate a professional demeanor and the ability to interact with executive presence; excellent facilitation and project management skills.
• Excellent organizational, multi-tasking, and time management skills; strong leadership, sound judgment, and business acumen with the ability to manage projects to completion independently.

Skills

• Demonstrated ability to influence, motivate, and mobilize team members and business partners; excellent ability to establish rapport, gain trust, and build consensus across diverse stakeholder groups.
• Ability to coach, mentor, and provide feedback to team members in a timely manner; ability to provide guidance and support to developing team members across all levels.
• Excellent ability to develop and use engaging, informative, and compelling presentation methodologies across executive and cross-functional audiences.
• Excellent collaboration skills applied successfully within a team and across all levels of the organization; strong interpersonal skills with the ability to maintain professionalism with those inside and outside the department.
• Excellent critical thinking and problem-solving skills; proven ability to use original thinking to translate goals into the implementation of new ideas and design solutions.

Technology Tools

• Microsoft Windows
• Microsoft Office
• Microsoft Excel

About Hyland

Hyland is the pioneer of the Content Innovation Cloud™, delivering ubiquitous enterprise intelligence to organizations with solutions that unlock actionable insights and drive automation. Trusted by thousands of organizations worldwide, including many of the Fortune 100, Hyland's solutions create the foundation for a connected, agentic enterprise, where teams harness the power of AI to redefine how they operate and engage with those they serve.

Since 1991, it has been Hyland's mission to help employees, customers, and partners exceed their potential with an industry-leading content services platform. Hyland supports its employees through career development resources, wellbeing programs, and innovation practices, fostering a positive, inclusive workplace that thrives on diverse viewpoints and new ideas.