Global Integrated Campaigns Senior Manager

About the role

The Global Integrated Campaigns Senior Manager owns the end-to-end strategy, execution and performance of Rimini Street’s global integrated campaigns. This role serves as a critical bridge between go-to-market strategy and execution—ensuring campaigns are thoughtfully designed, operationally sound, globally scalable and relentlessly focused on measurable outcomes.

Responsibilities

• Own the strategy, execution and performance of global integrated multi-channel campaigns spanning digital, web, email, paid media, social, webinars, events, partners, and outbound motions

• Translate go-to-market strategy, product priorities and buyer insights into cohesive, executable campaign strategies with clear objectives, target audiences, messaging, offers and success metrics

• Orchestrate end-to-end campaign execution across the full buyer journey, ensuring alignment and consistency across messaging, offers, CTAs, sequencing and channel mix

• Define and oversee campaign scope, prioritization, timelines and launch readiness, bringing focus and clarity in a highly matrixed environment

• Own the development, quality and scalability of global campaign-in-a-box assets, including campaign flows, landing pages, emails, nurture programs, ads, social copy and SDR enablement materials

• Lead global campaign enablement by packaging, communicating and activating campaign playbooks to support consistent regional execution while allowing for local relevance

• Partner closely with Product Marketing, Brand, Content, Digital, Marketing Operations, Sales, SDR and Regional Marketing teams to drive alignment, accountability and execution excellence

• Establish and maintain integrated campaign calendars, operating rhythms and stakeholder communications to ensure transparency, momentum and predictable delivery

• Own campaign performance measurement and analysis, surfacing insights and optimization recommendations to improve engagement, conversion, pipeline contribution and ROI

• Drive continuous optimization across campaigns based on performance data, buyer behavior and market feedback, championing a test-and-learn mindset

• Mentor and guide campaign managers and contractors as needed, setting a high bar for execution, accountability and operational rigor

Qualifications & Skills

• Proven ability to own and scale global, multi-channel campaigns with accountability for pipeline impact and business outcomes

• Deep understanding of the B2B buyer journey, buying groups and persona-based marketing across complex sales cycles

• Demonstrated success translating go-to-market strategy and product priorities into cohesive, executable campaign strategies

• Strong strategic judgment with the ability to prioritize initiatives, make tradeoffs and drive clarity in a matrixed organization

• Advanced program and campaign management skills, with a track record of delivering complex initiatives on time and at high quality

• Experience leading cross-functional alignment across Product Marketing, Brand, Content, Digital, Marketing Operations, Sales, SDR and Regional Marketing teams

• Data-driven mindset with experience defining success metrics, analyzing performance and optimizing campaigns based on insight and buyer behavior

• Strong storytelling instincts with the ability to distill complex technology and value propositions into clear, compelling campaign narratives

• Excellent communication and stakeholder management skills, with confidence influencing senior leaders and peers

• Experience developing global campaign playbooks and enablement materials that scale across regions while allowing for local relevance

• High level of operational rigor, attention to detail and commitment to execution excellence

• Self-directed leader with a bias toward action who thrives in fast-paced, ambiguous environments

Why Rimini Street?

Rimini Street Inc. is an affirmative action-equal opportunity employer and complies with all applicable Federal, State, and Local Laws regarding recruitment and hiring. Qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by law.

We are committed to creating a diverse and inclusive environment and are proud to be an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, national origin, sexual orientation, gender or gender identity, disability, protected veteran status, or any other characteristic protected by law.