Senior Executive - Digital Marketing And Communication

About the role

Full-time digital marketing position based in Bangladesh, focused on developing and executing comprehensive digital marketing strategies across multiple platforms.

Responsibilities

• Digital Marketing Strategy: Develop and execute digital marketing strategies aligned with company objectives; plan monthly/weekly campaigns and content calendars; research market trends, competitors, audiences, and emerging digital platforms.
• Social Media Management: Manage company platforms including Facebook, LinkedIn, Instagram, YouTube, and TikTok; create and publish engaging posts, reels, videos, stories, and other digital content; maintain consistent brand identity and tone across all platforms; monitor comments, messages, engagement, and audience feedback.
• Content Creation: Create professional photos, videos, reels, graphics, presentations, and written content; develop content for branding, recruitment, corporate events, products, achievements, and campaigns; write captions, headlines, scripts, blogs, promotional materials, and website content; cover factory/company events and convert them into professional digital content.
• Video Production & Editing: Shoot and edit short-form and long-form video content; create promotional videos, corporate videos, employee stories, interviews, reels, and campaign videos; use professional tools such as Adobe Premiere Pro, Photoshop, Illustrator, After Effects, Canva, and similar.
• AI & Content Innovation: Utilize AI tools for content ideation, copywriting, image/video concepts, research, and productivity; explore emerging AI-based content creation and digital marketing technologies; develop innovative content formats to improve audience engagement and brand visibility.
• Paid Digital Marketing: Plan, execute, and monitor campaigns through platforms such as Meta Ads and Google Ads; manage campaign budgets and optimize advertisements based on performance; conduct basic audience targeting, A/B testing, and campaign optimization.
• SEO & Website Content: Support website content development and basic SEO activities; conduct keyword and competitor research; improve website visibility and organic traffic through optimized content.
• Analytics & Performance: Track social media and digital campaign performance; prepare monthly reports covering reach, engagement, followers, leads, traffic, and conversions; analyze campaign results and recommend improvements.

Requirements

• 3-5 years of experience in digital marketing
• Skills in digital marketing strategy, content creation & digital media, social media & digital marketing, SEO, digital strategy development, and creative services

Application deadline: 15 September 2026