Senior Executive (Branding & Digital Marketing)

Company Name: Platinum Group Location: Anywhere in Bangladesh Job Type: Full-Time Workplace Type: Full-time Job ID: IJOB202660698 Platinum Group is looking for a proactive and result-driven Senior Executive (Branding & Digital Marketing) to join our Branding & Digital Marketing team. The ideal candidate will be responsible for planning, executing, monitoring, and optimizing digital marketing activities with a strong focus on lead generation, performance marketing, website management, and SEO. The candidate should have hands-on experience in managing Meta/Facebook Ads, Google Ads, website activities, SEO, analytics, and digital campaign performance, preferably within the real estate or property development industry. Key Responsibilities Include Plan, execute, and optimize digital marketing campaigns across Facebook/Meta, Google, YouTube, and other relevant digital platforms.Manage Facebook/Meta Ads campaigns, including boosting, lead generation, audience targeting, retargeting, budget allocation, and campaign optimization.Develop and manage lead generation campaigns to achieve monthly lead and conversion targets.Plan, execute, and optimize Google Ads campaigns, including Search, Display, YouTube, and other relevant campaign types.Monitor campaign performance, CPL, CTR, conversion rates, ROI/ROAS, and other key digital marketing KPIs.Manage and coordinate company website updates, landing pages, content, banners, forms, and other digital assets.Implement and monitor SEO activities, including on-page SEO, keyword research, technical SEO coordination, content optimization, and performance tracking.Use Google Analytics, Google Search Console, Meta Business Suite/Ads Manager, and other relevant tools to analyze performance and generate insights.Prepare regular digital marketing performance reports with actionable recommendations.Coordinate with the Branding, Creative, Sales, Telemarketing, and external agency teams to ensure effective lead generation and campaign execution.Conduct competitor and market research to identify new digital marketing opportunities.Stay updated with the latest trends, tools, algorithms, and best practices in digital marketing and performance advertising.Support the overall digital branding and online presence of the company and its real estate projects. Requirements Experience: 3-5 years Education: bachelor of business administration in marketing Skills: digital marketing & seo, digital marketing strategy, digital marketing, digitalmarketing, real estate marketing, social media & digital marketing skills, digital marketing, brand management & development, marketing c&aign management, buzz marketing Last Date of Application: 12 September 2026