Senior Director, Consumer Product Marketing

Role

The Senior Director, Consumer Product Marketing will lead the team responsible for customer insights, marketplace strategy, product positioning, go-to-market execution and product adoption across GoFundMe's consumer ecosystem.

Responsibilities

• Define and execute the product marketing vision for GoFundMe's consumer and marketplace experiences.
• Develop strategies that increase participation, engagement, trust, and marketplace health across fundraisers, donors, nonprofits and supporters.
• Identify opportunities to strengthen network effects, reduce participation barriers, and accelerate growth across the ecosystem.
• Influence product strategy through customer & market insights.
• Partner with Product, Growth, Marketing, Research, Design, and Data Science teams to ensure customer needs are reflected throughout the product development process.
• Drive product adoption and marketplace participation.
• Create scalable frameworks that help customers understand product value and achieve successful outcomes.
• Lead AI Product Marketing and Innovation.
• Partner with Product teams to bring AI-powered experiences to market that help customers succeed.
• Own product positioning and go-to-market excellence.
• Lead positioning, segmentation and value proposition development across consumer products and experiences.
• Define clear customer narratives that communicate product value and differentiation while enabling Marketing teams to activate audiences effectively.
• Establish scalable launch frameworks and cross-functional operating models that drive successful product introductions and adoption.
• Build, execute and lead a winning team.
• Measure impact and drive business outcomes.

Qualifications

• 12+ years of experience in Product Marketing, Growth Marketing, Marketplace Strategy, Consumer Technology or related disciplines.
• 5+ years leading and scaling high-performing Product Marketing organizations.
• Strong bias for action with a track record of translating insights into execution and measurable business results.
• Proven success influencing product strategy and driving measurable business outcomes through customer insights and go-to-market execution.
• Deep understanding of consumer behavior, customer journeys, lifecycle marketing, and marketplace dynamics.
• Experience partnering closely with Product, Engineering, Design, Research, Data Science, and Growth teams.
• Strong track record launching and scaling consumer products that drive adoption, engagement, retention, and revenue growth.
• Experience working in consumer technology, marketplaces, fintech, social platforms, creator ecosystems, or mission-driven organizations.
• Demonstrated ability to translate customer needs and market opportunities into successful product strategies.
• Exceptional strategic thinking, communication, and executive influence skills.
• Strong analytical capabilities and experience leveraging experimentation, customer research, and data-driven decision making.