Senior Director, Consumer Product Marketing
Role Overview
We’re looking for a Senior Director, Consumer Product Marketing to help drive participation, generosity, and collective action at GoFundMe. The ideal candidate will partner across Product, Growth, Marketing, Research, Design, and Data Science to shape how people discover opportunities to help, ask for support, and engage more deeply in their communities.
Responsibilities
Define and execute the product marketing vision for GoFundMe's consumer and marketplace experiences.
Develop strategies that increase participation, engagement, trust, and marketplace health across fundraisers, donors, nonprofits and supporters.
Identify opportunities to strengthen network effects, reduce participation barriers, and accelerate growth across the ecosystem.
Serve as the voice of the customer from the outside in.
Translate customer and market insights into recommendations that influence product strategy, roadmap prioritization and growth investments.
Partner closely with Product, Design, and Research teams to ensure customer needs are reflected throughout the product development process.
Develop go-to-market strategies that drive awareness, activation, adoption, engagement and retention across key customer journeys.
Partner with Growth and Lifecycle teams to improve fundraiser activation, donor participation, repeat giving and long-term engagement.
Create scalable frameworks that help customers understand product value and achieve successful outcomes.
Define participation strategies that encourage helping behaviors and strengthen customer engagement across the marketplace.
Partner with Product teams to bring AI-powered experiences to market that help customers succeed.
Lead positioning, segmentation and value proposition development across consumer products and experiences.
Define clear customer narratives that communicate product value and differentiation while enabling Marketing teams to activate audiences effectively.
Establish scalable launch frameworks and cross-functional operating models that drive successful product introductions and adoption.
Guide critical product marketing initiatives from strategy through execution, removing obstacles and helping teams deliver impact at scale.
Define the metrics, frameworks and insights needed to evaluate product marketing effectiveness and marketplace performance.
Track and optimize outcomes across fundraiser creation, activation, participation, donor engagement, repeat giving, product adoption, and marketplace growth.
Communicate business impact, strategic recommendations, and growth opportunities to executive leadership in a lean, high-velocity environment.
Qualifications
12+ years of experience in Product Marketing, Growth Marketing, Marketplace Strategy, Consumer Technology or related disciplines.
5+ years leading and scaling high-performing Product Marketing organizations.
Strong bias for action with a track record of translating insights into execution and measurable business results.
Proven success influencing product strategy and driving measurable business outcomes through customer insights and go-to-market execution.
Deep understanding of consumer behavior, customer journeys, lifecycle marketing, and marketplace dynamics.
Experience partnering closely with Product, Engineering, Design, Research, Data Science, and Growth teams.
Strong track record launching and scaling consumer products that drive adoption, engagement, retention, and revenue growth.
Experience working in consumer technology, marketplaces, fintech, social platforms, creator ecosystems, or mission-driven organizations.
Demonstrated ability to translate customer needs and market opportunities into successful product strategies.
Exceptional strategic thinking, communication, and executive influence skills.
Strong analytical capabilities and experience leveraging experimentation, customer research, and data-driven decision making.