Senior Director, Consumer Product Marketing

About the role

We’re hiring a Senior Director, Consumer Product Marketing to help drive participation, generosity, and collective action within our community. This leader will partner across Product, Growth, Marketing, Research, Design, and Data Science to shape how people discover opportunities to help, ask for support, and engage more deeply in their communities.

Responsibilities

• Lead Marketplace Product Marketing Strategy
• Define and execute the product marketing vision for GoFundMe's consumer and marketplace experiences.
• Develop strategies that increase participation, engagement, trust, and marketplace health across fundraisers, donors, nonprofits and supporters.
• Influence Product Strategy Through Customer & Market Insights
• Identify opportunities to strengthen network effects, reduce participation barriers, and accelerate growth across the ecosystem.
• Drive Product Adoption and Marketplace Participation
• Develop go-to-market strategies that drive awareness, activation, adoption, engagement and retention across key customer journeys.
• Partner with Growth and Lifecycle teams to improve fundraiser activation, donor participation, repeat giving and long-term engagement.
• Create scalable frameworks that help customers understand product value and achieve successful outcomes.
• Define participation strategies that encourage helping behaviors and strengthen customer engagement across the marketplace.
• Lead AI Product Marketing and Innovation
• Partner with Product teams to bring AI-powered experiences to market that help customers succeed.
• Own Product Positioning and Go-to-Market Excellence
• Lead positioning, segmentation and value proposition development across consumer products and experiences.
• Build, Execute and Lead a Winning Team
• Build, develop and lead a high-performing Consumer Product Marketing team, setting the standard for excellence through both strategic leadership and hands-on execution.
• Measure Impact and Drive Business Outcomes
• Define the metrics, frameworks and insights needed to evaluate product marketing effectiveness and marketplace performance.

Qualifications

• 12+ years of experience in Product Marketing, Growth Marketing, Marketplace Strategy, Consumer Technology or related disciplines.
• 5+ years leading and scaling high-performing Product Marketing organizations.
• Strong bias for action with a track record of translating insights into execution and measurable business results.
• Proven success influencing product strategy and driving measurable business outcomes through customer insights and go-to-market execution.
• Deep understanding of consumer behavior, customer journeys, lifecycle marketing, and marketplace dynamics.
• Experience partnering closely with Product, Engineering, Design, Research, Data Science, and Growth teams.
• Strong track record launching and scaling consumer products that drive adoption, engagement, retention, and revenue growth.
• Experience working in consumer technology, marketplaces, fintech, social platforms, creator ecosystems, or mission-driven organizations.
• Demonstrated ability to translate customer needs and market opportunities into successful product strategies.
• Exceptional strategic thinking, communication, and executive influence skills.
• Strong analytical capabilities and experience leveraging experimentation, customer research, and data-driven decision making.

Preferred Qualifications

• Experience leading product marketing for a two-sided marketplace or platform business.
• Experience with AI-powered consumer products and emerging technologies.
• Experience building products or programs that drive community participation, behavioral change, or habit formation.
• Passion for GoFundMe's mission and a belief that helping should be part of everyday life.