Senior Director, Consumer Product Marketing

This role will drive marketing initiatives focused on growth, customer acquisition, brand performance, and measurable demand creation within the Education, Government & Non-Profit space. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a mission-driven environment.

Location: San Francisco, CA - US based candidates only, no visa sponsorship available.

Responsibilities

• Define and execute the product marketing vision for consumer experiences
• Develop strategies to increase marketplace participation and engagement
• Serve as the voice of the customer to influence product strategy
• Create and implement go-to-market strategies for product adoption
• Lead innovative AI-powered product marketing initiatives
• Drive clarity and performance expectations within the Marketing team
• Measure marketing effectiveness and communicate insights to leadership

Qualifications

• 12+ years in Product Marketing, Growth Marketing, or Marketplace Strategy
• 5+ years in leadership roles for Product Marketing teams
• Proven track record in influencing product strategy through insights
• Deep understanding of consumer journeys and lifecycle marketing
• Experience in scaling consumer products for adoption and engagement
• Strong analytical skills in data-driven decision making
• Exceptional communication and executive influence abilities

Benefits

• Healthcare, dental, and vision insurance
• Life insurance coverage
• 401(k) savings program with company matching
• Equity options for employees

Pay

$244,000 – $366,000 annually