Senior Director of Product Marketing
Onto Innovation · Hillsboro, OR · 3 wk ago
Marketing$176k–$264k/yrFull-time
Job Summary & Responsibilities
The Senior Director of Product Marketing – OCD Metrology leads the global product marketing strategy for Optical Critical Dimension (OCD) solutions used in advanced semiconductor process control. This role is responsible for driving market leadership across logic, foundry, and memory customers by defining differentiated positioning, accelerating adoption at advanced nodes, and aligning product innovation with evolving fab requirements.
The ideal candidate brings deep expertise in OCD / scatterometry, strong understanding of semiconductor process integration, and a proven ability to commercialize complex hardware–software solutions at scale.
Product & Market Strategy
- Own the product marketing strategy for OCD metrology platforms, models, and software
- Define market segmentation across logic, foundry, DRAM, and NAND
- Identify adoption drivers for advanced nodes (EUV, GAA, 3D NAND, advanced patterning)
- Partner with Product Management and R&D to influence OCD roadmap and modeling capabilities
- Track technology inflections in OCD, hybrid metrology, and AI-based modeling
Positioning & Messaging
- Develop differentiated value propositions for OCD solutions
- Translate complex OCD modeling, sensitivity, and accuracy concepts into customer value
- Own product positioning, naming, and messaging consistency across regions
Go-to-Market (GTM) Leadership
- Lead global GTM strategy for new OCD platforms, model enhancements, and node insertions
- Drive product launch execution in close partnership with regional account team
- Collaborate on pricing, packaging strategies for OCD products
- Support customer adoption strategies for high-volume manufacturing (HVM)
Sales Enablement & Customer Engagement
- Develop sales and technical enablement materials including value stories, application notes, and competitive battlecards
- Train sales, applications, and field teams on OCD positioning and competitive differentiation
- Support key customer engagements, escalations, and executive-level reviews at leading fabs
Competitive & Customer Intelligence
- Lead competitive analysis across OCD and competing CD metrology technologies
- Conduct win/loss analysis and gather voice-of-customer feedback from leading fabs
- Act as a subject-matter expert and internal evangelist for OCD technology
Leadership & Cross-Functional Collaboration
- Build and lead a global product marketing team focused on OCD metrology
- Partner closely with Product Management, R&D, Applications, Sales, and Service
- Influence executive leadership with market insights, data-driven recommendations, and growth strategies