Senior Director, Product Marketing

About the role

The Senior Director of Product Marketing will be responsible for designing, planning, implementing, and managing the overall product marketing strategy for ReversingLabs. This role will define ReversingLabs' positioning, messaging, and competitive differentiation, focusing on accelerating go-to-market clarity to drive differentiation and growth.

Responsibilities

• Develop and manage ReversingLabs' core use case messaging, positioning, and key collateral
• Lead the Product Marketing team, operating as a player-coach who drives strategy while staying close to execution on high-priority initiatives
• Facilitate executive alignment on value proposition and key messaging
• Implement and manage cross-functional processes with other teams supporting new product introduction, solution messaging, sales enablement, campaign development, demand generation, and sales support
• Champion AI tools for product marketing, collaborating cross-functionally to establish processes around governance, use cases, and team use, ensuring AI accelerates productivity without compromising brand voice or factual integrity
• Integrate AI tools into the collateral generation workflow to increase throughput of first drafts for datasheets, solution briefs, white papers, social posts, and blogs, while maintaining rigorous human editorial standards and technical accuracy review
• Manage the marketing product launch process, including acting as an evangelist for new product capabilities
• Understand market trends, customer requirements, product use cases and buying behavior, supporting corporate strategic and tactical campaign activities
• Own day-to-day and long-term management of our competitive landscape, with the ability to adjust messaging, positioning, and supported collateral to maintain competitive differentiation
• Develop and curate strong messaging, campaigns, and sales and channel assets, including presentations, videos, demos, solution maps, white papers, and data sheets
• Educate the market about ReversingLabs' value offerings through multiple assets such as demos, white papers, workshops, presentations, and blogs, driving views of those assets
• Work closely with Demand Generation, Creative, Content Marketing, Field Marketing, Channel Marketing, Sales Enablement, Sales, and ReversingLabs executives
• Establish KPIs and metrics to evaluate the effectiveness of product marketing and continuously analyze data to optimize strategies
• Manage and expand ReversingLabs' industry analyst program to advance the understanding and inclusion of ReversingLabs' offerings in their research and reports

Requirements

10+ years of experience in product marketing in the cybersecurity industry, preferably within the software supply chain security or threat intelligence space. Proven ability to build and lead a high-performing product marketing team. Demonstrated ability to deeply understand the technical aspects of our solutions to properly position them in the market. PE- or VC-backed startup experience is a plus. Track record in building new categories and or pivoting categories. Deep understanding of the security market and competitive landscape. Experience building trusted relationships with executive sponsors and end users. Bachelor's degree in computer science, marketing, business, or related area. Outstanding written and verbal communication skills to explain and translate complex technology concepts into simple and intuitive communications, messaging, presentations, and web experiences. Experience with evangelizing products and public speaking at conferences and webinars. Proven track record of taking ownership and delivering results in a fast-paced and dynamic business environment. Demonstrated experience managing projects across functional teams, including engineering, design, marketing, and operations. Experience with analyst relations. Uses data to measure results and inform decision-making and strategy development.

Qualifications

Communicates and influences - Clearly communicates information and ideas to individuals and teams in an articulate, focused, and compelling way. Able to present, negotiate, and influence at C-level. Builds and maintains high-performing teams - Attracts, develops, engages, and retains talented team members by creating an environment where people can realize their full potential. Leads by example as a player-coach to get projects done. Analytical and instinctual - Compares information from multiple sources to identify core issues. Uses data to make decisions, but also understands that instinct plays a part in innovating. Always uses good common sense. Business acumen - Deep understanding of the cybersecurity market, SaaS products, and experience driving revenue in a product marketing organization, with the ability to draw from personal experience to make recommendations.

Skills

Compiles and analyzes data to measure results and inform decision-making and strategy development. Uses data to measure results and inform decision-making and strategy development. Uses data to measure results and inform decision-making and strategy development.

Benefits & Perks

Designed for How You Work, Live, and Grow 💰 Compensation & Financial Security Base Salary{{{{:}}}} $206,000 - $216,000 plus performance-based bonus or commission (role-dependent), a comprehensive Total Rewards package and equity so you share in the success you help build401(k) with both Traditional and Roth options to support your long-term financial goalsFlexible Spending Accounts (Health Care & Dependent Care) to help maximize tax savings 🩺 Health & Well-Being Exceptional medical coverage, ReversingLabs covers nearly 90% of premiums across all coverage levels, significantly reducing out of pocket costsHealth Reimbursement Arrangement (HRA){{{{:}}}} we reimburse your medical deductible, providing an extra layer of financial protection and peace of mind100 % Employer-paid dental, vision, disability, and life insuranceVoluntary benefits including life insurance, Hospital Indemnity, and Accident coverage for added flexibility and protectionPet insurance{{{{:}}}} because family comes in many forms 🐾Complimentary Calm app membership to support mindfulness, focus, and better sleep 🌴 Work-Life Balance & Flexibility Flexible PTO{{{{:}}}} take the time you need to recharge and take care of what matters mostQuarterly Wellness Weekends{{{{:}}}} company-wide 3-day breaks built into the year to truly rest and rebootRemote work stipend to help offset internet and cell phone expensesVolunteer Time Allowance{{{{:}}}} 8 paid hours annually to support a 501(c)(3) organization you care about 🚀 Growth, Learning & Culture Continuous learning and development with full access to Udemy BusinessClear paths for advancement, internal mobility, and ongoing career developmentA collaborative, innovative, and remote-first environment where your work has real impact 🌟 Workplace Recognition ReversingLabs is proud to be recognized as a Best Workplace by Inc. (2025) and a Best Place to Work by Built In (2025 & 2026) across multiple categories. Reflecting our commitment to building a workplace where people feel valued, supported, and empowered to grow

Pay

$206,000 - $216,000

Schedule

Full-time