Senior Director, Product Marketing

About the role

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Director, Product Marketing based in the United States. This role is designed for a strategic product marketing leader who can transform complex technology into compelling market narratives and growth strategies.

Responsibilities

• Define and own the product marketing strategy, including positioning, messaging, market approach, and go-to-market plans across multiple product lines.
• Build, lead, and develop a high-performing product marketing team while establishing strong standards for strategic thinking, storytelling, and execution.
• Lead go-to-market planning and execution for new products and feature launches, with particular ownership of AI-powered capabilities and adoption strategies.
• Create and refine compelling product narratives, launch materials, messaging frameworks, and content that communicate customer value effectively.
• Develop and maintain competitive intelligence programs, translating market trends and competitor insights into positioning strategies and sales enablement resources.
• Partner closely with Product Management teams to incorporate customer insights, market research, and competitive analysis into product decisions.
• Collaborate with Sales and Customer Success teams to create effective enablement materials, talk tracks, objection handling strategies, and persona-based messaging.
• Represent product marketing at executive and leadership levels, clearly communicating launch strategies, market positioning, and business outcomes.
• Champion the use of AI tools and workflows to improve product marketing efficiency, creativity, and go-to-market processes.
• Act as the internal expert on market perception, customer needs, and opportunities to strengthen product storytelling and differentiation.

Requirements

• 10+ years of experience in B2B SaaS product marketing, including at least 3+ years leading and building product marketing teams.
• Proven track record of successfully launching new products and features, ideally including AI-powered solutions or capabilities.
• Exceptional writing, storytelling, and communication skills with demonstrated ability to create messaging and content that drives business impact.
• Strong strategic and analytical abilities with the capacity to synthesize complex technical, market, and customer information into clear direction.
• Executive presence with experience presenting to senior leadership teams and/or boards.
• Deep experience in competitive intelligence, market analysis, positioning, and cross-functional go-to-market execution.
• Experience operating in fast-paced, high-growth SaaS environments with evolving priorities and complex challenges.
• Ability to navigate ambiguity, make informed decisions, and drive measurable results.
• Collaborative leadership style with the ability to influence teams across Product, Sales, Marketing, and Customer Success.
• Strong understanding of AI technologies and their impact on product strategy, customer adoption, and marketing workflows.
• Experience with field service, commercial operations, technician-focused solutions, or vertical SaaS industries is a plus.

Benefits

• Competitive benefits package including medical, dental, and vision coverage.
• Health Savings Account (HSA), Flexible Spending Account (FSA), and dependent care support.
• Company-paid life insurance, short-term disability, and long-term disability coverage.
• Voluntary benefits including supplemental life insurance, critical illness, accident, and pet insurance options.
• 401(k) plan with employer matching contributions and immediate vesting.
• Flexible paid time off policy and company holidays.
• Paid parental leave and paid time off for volunteering.
• Employee reimbursement program supporting wellness, technology, and professional development needs.
• Opportunity to build and lead a strategic function within a growing technology organization.
• Collaborative environment focused on innovation, ownership, and meaningful customer impact.