Senior Director, Product Marketing

About the role

This role will shape brand and customer engagement initiatives that strengthen market presence and business impact. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements.

Responsibilities

• Own end-to-end product marketing for consumer products, setting positioning and go-to-market strategies
• Plan and execute high-impact product launches, orchestrating cross-functional teams for cohesive campaigns
• Create messaging frameworks and content assets to drive marketing scalability and predictability
• Foster a culture of quality deliverables tailored to strategic and tactical business needs
• Collaborate closely with Product, Design, Growth Marketing, and Operations teams to influence roadmaps and enhance member engagement
• Identify customer and market insights to inform product strategy and marketing investments
• Develop repeatable messaging frameworks to ensure clarity and consistency across all marketing assets

Qualifications

• 12+ years of experience in product marketing, brand management, partnerships, or program management within consumer, travel, or subscription businesses
• Proven track record leading go-to-market (GTM) strategies for high-visibility launches and complex product portfolios
• Exceptional partner and stakeholder management skills, adept at influencing internal leaders and external partners
• Strategic operator comfortable moving between vision-setting and hands-on execution
• Strong command of strategic product storytelling, positioning, segmentation, and lifecycle growth

Benefits

• Comprehensive healthcare plans including family-building benefits (fertility, adoption, surrogacy)
• Flexible time off and an annual wellness stipend
• Daily catered lunches and fully stocked kitchens at the office
• Free OneMedical memberships for you and your dependents
• 401(k) retirement plan with an employer match

Pay

$200,000 – $240,000 annually

Schedule

Full-time