Senior Director, Product Marketing

About the role

Medidata is a Dassault Systèmes brand (Euronext Paris: FR0014003TT8, DSY.PA) headquartered in New York City. We power smarter treatments and healthier people through digital solutions to support clinical trials. This role is a hybrid remote/in-office position.

About the Team

You will work closely with the full Medidata product marketing team, along with many other offering teams, to drive awareness and thought leadership across multiple offerings within Medidata and Dassault Systèmes. This role will have direct responsibility for strategizing marketing activities to increase thought leadership and visibility to Medidata’s products, in addition to managing the tactical execution and completion of product marketing activities.

Responsibilities

• Planning, including positioning, messaging, sales enablement materials, internal and external communication materials, promotional activities, evidence of value, and other deliverables, as appropriate
• Collaborate with product teams to develop value propositions and key messages, based on a robust understanding of products, customer needs, and competitive differentiation
• Collaborate with marketing teams to deliver a strong value prop and messaging that helps Medidata create separation between us and the competition
• Partner with sales and customer success to create case studies
• Partner with Market Intelligence and Analyst relations to tell our story and gain valuable feedback to consider for future strategy decisions
• Incorporate competitive and market intelligence into the analysis required to arm the field against the competition and highlight our market strength
• Conceive and create thought leadership and educational content to broaden the awareness and understanding of our products

Qualifications

• Education: Bachelor's degree in Life Sciences or Data Sciences, or equivalent experience; Master's degree or MBA preferred
• Minimum of 7 years of related experience, with knowledge and experience in the healthcare and life sciences industry, especially in AI-enhancing technology in clinical trials
• Knowledge and experience in the development, marketing, and/or sales of eCOA, Sensors, eConsent, Digital Therapeutics, and other Patient Experience solutions in the healthcare/life sciences industry
• Strong GTM development, presentation, collaboration, and communication skills, and the ability to build strong working relationships with multiple stakeholders across the business
• Excellent writing and editorial skills and proven content creation experience
• Partner cross-functionally with product, sales, marketing, and offering management to enable strong market readiness and successful adoption and traction of products in the market
• Experience in designing and executing marketing and communications programs
• Self-motivated, able to assume responsibility and work autonomously in a professional manner

Pay

The salary range posted below refers only to positions that will be physically based in New York City. As with all roles, Medidata sets ranges based on a number of factors including function, level, candidate expertise and experience, and geographic location. Pay ranges for candidates in locations other than New York City, may differ based on the local market data in that region. The base salary pay range for this position located in New York is $157,500-$210,000.

Benefits

Base pay is one part of the Total Rewards that Medidata provides to compensate and recognize employees for their work. Most sales positions are eligible for a commission on the terms of applicable plan documents, and many of Medidata's non-sales positions are eligible for annual bonuses. Medidata believes that benefits should connect you to the support you need when it matters most and provides benefits, including medical, dental, life and disability insurance, 401(k) matching, family leave, flexible paid time off; and 10 paid holidays per year.