Senior Director, Product Marketing
Casino Industry News · Las Vegas, NV · 1 wk ago
Full-time
Job Summary
Light & Wonder is seeking a Senior Director, Product Marketing to lead global B2B product and growth marketing initiatives across its iGaming division.
About the Role
This hybrid leadership role will oversee how Light & Wonder’s products and gaming content are positioned, launched, adopted, and scaled across regulated global markets. Working closely with Product, Commercial, Studio, Sales, and Account Management teams, the successful candidate will drive go-to-market strategy, customer growth, commercial impact, and global product marketing excellence across the company’s iGaming portfolio.
What You’ll Do
- Lead global B2B product marketing and growth marketing initiatives for Light & Wonder’s iGaming business
- Define and execute end-to-end product marketing strategies and go-to-market plans
- Ensure customer insights, market intelligence, and commercial objectives inform product strategy and positioning
- Oversee product launches, adoption initiatives, and lifecycle growth strategies across regulated markets
- Drive revenue growth, customer success, and competitive differentiation through strategic marketing initiatives
- Collaborate closely with Product Management, Studio teams, Sales, and Account Management functions
- Lead partner and aggregation marketing initiatives across global iGaming markets
- Support growth marketing, promotions, and commercial impact initiatives
- Develop sales enablement strategies and cross-functional collaboration frameworks
- Support affiliate, influencer, event, and B2B brand presence initiatives
- Lead and develop global product marketing and growth marketing teams
- Contribute to organizational strategy and commercial growth initiatives across the iGaming business
Qualifications & Requirements
- Extensive experience in product marketing leadership roles within technology, software, or related industries
- Strong global product marketing experience
- Proven ability to develop and execute end-to-end product marketing and go-to-market strategies
- Strong analytical and strategic thinking capabilities
- Experience translating customer and market insights into actionable marketing strategies
- Demonstrated success building and leading high-performing teams
- Strong stakeholder management and cross-functional collaboration skills
- Experience influencing senior leadership without direct authority
- Strong understanding of B2B product marketing principles and growth marketing strategies
Preferred Qualifications
- Experience leading marketing teams within iGaming supplier or operator businesses
- Knowledge of global iGaming markets, particularly US and Canada
- Experience managing both people and product responsibilities
- Experience working with complex product portfolios
- Strong understanding of competitive intelligence, customer segmentation, and lifecycle marketing