Senior Director, Product Marketing
About the role
Lead the go-to-market growth across our fire protection and mechanical product lines. Own how our products are positioned, brought to market, adopted, and expanded across thousands of technicians, service managers, and business leaders.
Responsibilities
- Define and own ServiceTrade’s product marketing strategy, including positioning, messaging, and go-to-market approach.
- Build, lead, and develop a high-caliber product marketing team, setting a high bar for strategic thinking and quality of writing.
- Lead go-to-market planning and execution for new product and feature launches, with particular ownership over AI-powered capability launches.
- Shape the narrative for major launches and strategic initiatives, writing (or directly editing) the messaging, launch briefs, and content that matter most.
- Partner closely with Product Management to bring customer, market, and competitive insight into roadmap decisions.
- Partner with Sales and Customer Success to arm sellers and CSMs with talk tracks, objection handling, and persona-aligned messaging that improve win rates and adoption.
- Represent product marketing at the executive and board level, communicating launch plans, market position, and results clearly and persuasively.
- Serve as ServiceTrade’s internal expert on how the market perceives our products—especially our AI capabilities—and where we need to sharpen our story.
Requirements
10+ years of B2B SaaS product marketing experience, including at least 3+ years leading and building product marketing teams.
Exceptional writing and storytelling ability— you should be able to point to messaging, launch narratives, or content you personally wrote that drove real business results.
High intellectual horsepower: strategic, analytical, and able to synthesize complex technical, market, and customer information into clear direction.
Strong executive presence and communication skills, with experience presenting to senior leadership and/or a board.
Deep experience with competitive intelligence, market analysis, and cross-functional go-to-market execution.
Comfortable operating in a fast-moving, PE-backed, high-growth SaaS environment.
Comfortable navigating ambiguity while still driving toward decisions and results.
A collaborative leader who inspires followership across Product, Sales, Marketing, and Customer Success.
Qualifications
Nice to have: experience in field service, commercial contracting, or vertical SaaS serving industries with a technician or field workforce.
Skills
- Exceptional writing and storytelling ability.
- Strategic, analytical, and ability to synthesize complex technical, market, and customer information into clear direction.
- Strong executive presence and communication skills, with experience presenting to senior leadership and/or a board.
- Deep experience with competitive intelligence, market analysis, and cross-functional go-to-market execution.
- Comfortable operating in a fast-moving, PE-backed, high-growth SaaS environment.
- Comfortable navigating ambiguity while still driving toward decisions and results.
- A collaborative leader who inspires followership across Product, Sales, Marketing, and Customer Success.
Benefits
- Medical through Cigna, PPO and HDHP options, including a Health Savings Account with company contributions.
- Dental and Vision through Unum.
- Flexible Spending Account and Dependant Care Account.
- Company-paid Life insurance, STD and LTD.
- Critical Illness, Accident and Pet Insurance.
- 401(k) with up to 3% employer match and NO vesting period.
- Flexible PTO policy.
- 10 company holidays.
- Parental Leave.
- Paid Time Off for Volunteering.
- Employee Reimbursement Program to use for well-being, technology and/or professional development.
Pay
TBD
Schedule
TBD