Senior Director, Product Marketing

About the role

This is a high-impact leadership role with broad scope: you will own the go-to-market workstream across G2's full product portfolio — from our core seller and buyer intent products to our digital advertising solutions and AI and ecosystem innovations — while serving as the primary strategic partner to Product leadership.

You will report directly to the Chief Marketing Officer and be a key member of the Marketing leadership team.

Responsibilities

• Serve as the primary strategic partner to G2's Product leadership — embedded in roadmap planning, prioritization, and strategy development from the start so that market timing, positioning, and launch strategy are shaped upstream, not at handoff.
• Own end-to-end GTM strategy and execution for G2's full product portfolio, including tiered launch planning, innovation drops, and post-launch performance measurement across Brand and Growth Marketing.
• Develop and maintain core positioning and messaging frameworks (messaging houses) for G2's product portfolio, ensuring differentiation and consistency across all marketing channels and customer conversations.
• Lead product marketing for G2's core seller products — including Buyer Intent and Marketing Solutions — owning full-cycle PMM from launch and partnering with customer advocacy and lifecycle marketing.
• Develop compelling value propositions, messaging, and content that resonate with marketing and sales leaders across G2's target segments, translating product capabilities into clear business outcomes.
• Drive product adoption and expansion by partnering with Customer Success and Marketing on lifecycle programs that communicate ongoing product value to existing customers.
• Own product marketing for G2's digital advertising and performance products — Ads, PPC, and PPL — developing the positioning, messaging, and content that drives awareness and adoption across seller segments.
• Partner with Growth Marketing to ensure product messaging is integrated into campaign strategy and channel execution for G2's digital advertising solutions.
• Track product adoption, usage data, and seller feedback to continuously refine messaging and surface opportunities for product and marketing improvement.
• Own product marketing for G2's AI-powered and ecosystem products — including MCP, API integrations, and Data Solutions — developing the positioning and market narrative for G2's most strategically innovative initiatives.
• Build messaging architecture and go-to-market strategy for G2's H3 innovation pipeline, ensuring emerging products have a clear, compelling market narrative from early stage through broad launch.
• Support partner marketing strategy in collaboration with Partner Marketing and G2's ecosystem and partnership teams, ensuring partner integrations and co-marketing programs are positioned and activated effectively in market.
• Drive strategic alignment across Brand and Growth Marketing to ensure G2's product narrative is consistent, differentiated, and amplified across every marketing channel and external touchpoint.
• Develop the messaging and enablement content — value propositions, playbooks, product narratives, and objection-handling guides — that equips our revenue teams to go to market with confidence, in partnership with the Sales Enablement team who drives program delivery.
• Represent PMM in Marketing leadership discussions, ensuring product strategy and launch priorities are reflected in cross-functional planning and resource allocation.

Requirements

• 10+ years of product marketing experience, with at least 4 years in a director-level or above role in a B2B SaaS environment.
• Demonstrated track record of owning end-to-end GTM strategy and execution — from positioning and messaging through integrated launch — across a multi-product portfolio in a fast-moving environment.
• Deep product partnership skills: experienced partnering with Product leadership upstream in the roadmap cycle, able to read a roadmap critically and shape market narrative early rather than waiting for a launch brief.
• Broad PMM scope experience across multiple product types — ideally including data products, digital advertising or performance products, and AI or ecosystem solutions.
• A builder and executor who thrives on owning their work at every level alongside their team — writes the messaging house, engages directly with Product and Sales, drives cross-functional alignment personally.
• Strong preference for candidates with mid-market or growth-stage SaaS backgrounds where speed, resourcefulness, and hands-on execution are the norm.
• Analytical and data-driven: uses pipeline, product adoption, and market data to inform decisions and continuously improve GTM performance.
• Exceptional cross-functional leadership with a track record of influencing across Product, Sales, Brand, and Growth Marketing in complex organizational environments.
• Strong communicator and storyteller — clear, direct, and credible in written and verbal communication at all organizational levels including executive; able to translate complex product capabilities into compelling narratives for multiple audience types.
• Prominent people manager with experience developing marketing talent and building high-performing team cultures.