Senior Director Commercial

About the role

At Mindspace, we're redefining what the workplace can be. Founded in 2014, Mindspace has grown into one of the world's leading premium flexible workspace providers, operating nearly 50 locations across Europe, the US, and Israel. More than beautifully designed workspaces, we are a hospitality-driven company built around exceptional service, inspiring environments, and vibrant communities. Our success has been built by ambitious people who care deeply about creating remarkable customer experiences, developing outstanding teams, and constantly raising the bar. As we continue to grow profitably and expand our global footprint, we're looking for leaders who want to shape the future of work- not simply manage it.

Based in Tel Aviv, our global headquarters and one of Mindspace's largest and most strategic markets, this role offers a unique opportunity to work alongside our executive leadership team and influence both the Israeli business and the company's global direction. This is Mindspace’s most senior global marketing leadership role, with full ownership of the company’s global Marketing function. As Senior Director Commercial, you will lead the Marketing organization globally and serve as the company’s senior-most marketing leader, reporting directly to the COO. The role sits at the intersection of Marketing, Sales, Revenue Operations, Digital and Member Experience, with Marketing at its core. You will own and strengthen the commercial engine that drives demand and revenue across our markets — from building a powerful global brand and generating high-quality leads, through enabling our sales teams with the right data, tools and processes, to improving conversion across the entire customer journey. We’re looking for a true all-around marketing leader who can connect brand, PR, online and offline marketing, growth and performance into one strong commercial strategy, while leading and developing the global Marketing team. You will also play a key role in shaping our revenue operations, digital customer journey and member experience, working closely with Sales, Operations, Product and our regional leadership teams to build a scalable commercial model across markets.

Responsibilities

• Lead Mindspace’s global Marketing function and organization, with full ownership of the company’s marketing strategy, team and performance across brand, PR, growth & performance, digital, field marketing and offline channels.
• Drive high-quality lead generation and full-funnel performance, from acquisition and lead qualification through tour booking, conversion, deal close, renewals and retention.
• Build and strengthen the commercial engine behind our sales organization, including data, dashboards, reporting, lead management, sales enablement materials and processes that help our teams perform better in the field.
• Strengthen Mindspace’s key acquisition channels, including SEM, SEO, brokers, partnerships and other digital and offline lead-generation channels.
• Use data, customer insights, CRM and funnel metrics to improve conversion, attribution, commercial performance and ROI.