Senior Director, Commercial

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward, always serving up new ways to meet life’s moments. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources, and opportunities to unleash their full potential. The power we create together—when we combine your strengths with ours—is unstoppable.

About the role

Partner directly with dedicated main house wholesalers, cultivating a strategic relationship at a higher level of the wholesaler organization. Using a strategic, forward-thinking mindset, elevate Anheuser-Busch’s role and presence with wholesalers in your specific market. Support wholesalers while driving commercial ownership and strategic oversight of the annual business plan.

Responsibilities

• Lead the Commercial strategy for your territory, aligned with the strategic vision of the organization, and demonstrate ambition and ability to deliver meaningful and consistent results.
• Build strong business relationships with key wholesalers and internal partners, ensuring alignment between company and customer objectives.
• Oversee Commercial plan development, Wholesaler Joint Business Plans (WJBP), and critical Commercial processes, including but not limited to:
  • Pricing strategy development and price increase sell-in
  • Cents per case audits
  • Forecasting Reviews
• Manage end-to-end Wholesaler Management and relationships, including Wholesaler planning and performance routine/meetings (innovation, channel, and non-alc), Trimester planning and strategy implementation, and AOE and WEA assessments.
• Oversee and own the Sales, Share, and Financial performance of dedicated main house wholesalers.
• Provide routine report-outs through Sales Performance Reviews with senior management.
• Understand market dynamics and industry-specific trends to bring new insights and solutions that drive results and lead future growth.
• Build a vision that inspires and motivates people around you, prioritizing development of our people and driving excellence amongst the team.
• Leverage tools at your disposal to provide strategic oversight of the business: IRI, CSR, Business Objects, VIPR, RMIS, etc.
• Support and manage pilot projects on an ad-hoc basis.
• Consistently model key leadership capabilities: an ownership mindset, drives transformation, thinks long-term, communicates effectively, culture ambassador, and prioritization of our people.

Requirements

• Bachelor’s Degree highly preferred.
• 10+ years of Sales and/or Marketing experience, preferably in the beverage or consumer packaged goods industry; brings thorough knowledge of company products and industry best practices.
• Ability to understand and develop strategic direction and plans to drive results.
• Strong leadership skills with the ability to develop and engage people to build a high-performance sales team.
• Strong internal and external customer service and communication skills.
• Demonstrated ability to build and maintain relationships with employees, customers, and all external partners.
• Ability to thrive in a highly competitive and dynamic work environment with exceptional time management skills.
• Highly self-motivated and results-oriented with ability to influence and negotiate with partners.

Preferred Qualifications

• Knowledge of ABC laws and regulations and marketing and advertising guidelines for promotions.
• Knowledge of key consumer product drivers: distribution, merchandising, promotion, pricing, category management.

About the company

We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA—America’s #1 top-selling beer—as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers.

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, Anheuser-Busch has delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest-growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.

Pay

$162,400 - $192,850, bonus and long-term incentive eligible.

Benefits

• Health benefits including Medical, Dental, Vision, Wellness, and Tax-Advantaged Savings and Spending Accounts.
• Life Insurance and Disability Income Protection.
• Generous Parental Leave and FMLA policies.
• 401(k) Retirement Savings options with a company matching contribution.
• Chance to work in a fast-paced environment among a company of owners.
• Free Beer!