Senior Demand Generation Manager | United States | Remote

About the role

We're looking for a senior, AI-native demand generation marketer to own and evolve our lifecycle nurture programs. You'll take a program with proven ROI to its next phase: deeper personalization, continuous optimization, and bigger business impact at scale.

Responsibilities

• Innovate on the AI-native lifecycle marketing strategy.
• Set the standards, playbooks, and best practices other GTM programs adopt.
• Own our AI email machine.
• Drive the next phase of Grafana's AI nurture engine, generating personalized emails at scale tuned to each user's journey, woven together with web, and paid lifecycle.
• Optimize continuously. Evolve our programs over time, using AI and thoughtful prompt engineering to surface patterns and turn them into lift.
• Own the cross-functional center. Surface pipeline signals that show the impact on shared outcomes across org lines.
• Find the gaps first. Form hypotheses, run experiments, and build new capabilities for the org, not just incremental lift.

Requirements

5+ years in B2B SaaS demand generation or growth marketing, ideally in a technical or developer-focused product.

A multi-program ownership track record owning multiple programs or a channel strategy end to end across email nurture, web, and paid, not a single program.

An AI workflow ownership of repeatable AI systems you've built that still run, with a current working example you can walk through.

Data fluency in Salesforce, marketing analytics, and multi-touch attribution across a PLG + commercial motion.

A capability you multiplied. A standard, playbook, or workflow other marketers adopted and still use.

A strong communicator. You frame results as business impact and bring a recommendation with the reasoning behind it.

Qualifications

Hands-on experience with Claude Code or n8n (bonus points).

Benefits

The base compensation range for this role is $127,651 - $153,180 in the US. Actual compensation may vary based on level, experience, and skillset as assessed throughout the interview process.

Schedule

This role is 100% remote.

Pay

All of our roles include Restricted Stock Units (RSUs), giving every team member ownership in Grafana Labs' success. We believe in shared outcomes—RSUs help us stay aligned and invested as we scale globally.

Equal Opportunity Employer

Grafana Labs is an equal opportunities employer. We welcome applications from everyone regardless of race, colour, nationality, origin, caste, sex, gender reassignment identity or expression, sexual orientation, age, religion or belief, disability, veteran status, genetic information, pregnancy, maternity, marital, family or carer status, or any other characteristic which is protected by local law.