Senior Demand Generation Manager

Responsibilities

• Translate go-to-market strategy into effective demand generation strategies for the company
• Own and manage campaign strategies focused on moving prospects from consideration to conversion
• Enhance sales-ready lead generation through a well-structured retargeting strategy
• Develop and oversee AI agents and workflows to improve multi-channel targeting and funnel conversion rates
• Create a data-driven testing roadmap to generate demand with clear conversion benchmarks
• Partner with Product Marketing to ensure campaign relevance and resonance with decision-makers
• Monitor, measure, and optimize campaign performance using data insights

Qualifications

• 7+ years of B2B marketing experience with a focus on demand generation, preferably in SaaS or enterprise technology
• Proven track record of driving measurable pipeline and revenue for new business
• Experience executing multi-channel campaigns including paid ads, email, web, social, and events
• Proficient in building AI skills vs agents, crafting complex workflows, and leveraging marketing automation tools
• Data-driven with the ability to optimize campaigns based on metrics and demonstrate impact on pipeline outcomes
• Strong collaboration skills across multiple functions such as product, sales, and regional teams
• Hightly organized with the capacity to manage several programs in a fast-paced setting