Senior Demand Generation Manager

Responsibilities

• Execute comprehensive demand generation strategies across multiple channels (email, SEO, GEO, SEM, paid social, display, etc.) to drive qualified leads and pipeline growth
• Lead and mentor a team of demand generation specialists, ensuring best-in-class execution and alignment with business objectives
• Oversee the creation, deployment, and optimization of programs to maintain consistent messaging, brand alignment and channel performance
• Design scalable "ABM in a Box" programs, providing turnkey playbooks, templates and resources that empower Field Marketing teams to execute targeted ABM campaigns independently
• Monitor, analyze and report on program performance metrics, delivering actionable insights and recommendations for optimization
• Collaborate with sales, product marketing and content teams to ensure alignment on target audiences, messaging and program goals
• Manage demand generation budgets for efficient resource allocation and maximum ROI, while staying current with industry trends and best practices
• Drive data-driven decision-making through rigorous A/B testing, attribution modeling, funnel analysis, and through new channels and tactics to expand reach and business results

Requirements

• Bachelor's degree in Marketing, Business or related field; Master's degree preferred
• 7+ years of B2B demand generation experience, ideally in IT consulting or technology
• Demonstrated success in management and optimization of large-scale, multi-channel demand generation programs
• In-depth knowledge of digital marketing channels, including email, SEO, GEO, CTV, SEM, paid social and programmatic advertising
• Strong analytical skills with hands-on experience in marketing analytics, performance monitoring and reporting
• Proficiency with marketing automation platforms (e.g., Marketo, Demandbase), CRM systems (e.g., Microsoft Dynamics) and analytics tools (e.g., Google Analytics, Tableau)
• Excellent leadership, communication and project management abilities
• Ability to excel in a fast-paced, results-driven environment