Senior Demand Generation Manager
FMX · Columbus, OH · 1 mo ago
RemoteRemoteManagement$100k/yrFull-time
Responsibilities
- ABM Strategy & Execution
- Platform Orchestration
- Account Plays
- MQA Management
- Paid Digital Performance
- Tactics & Reporting
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience)
- 5-7 years of B2B SaaS marketing experience, with at least 3+ years running ABM, paid digital, or both end-to-end
- Expert ABM platform fluency, with deep, hands-on experience running Demandbase (or 6sense / Terminus at equivalent depth) as a power user
- AI Expertise and active utilization of AI every day as a core part of your workflow
- Proven track record of running paid digital at scale (Google Ads, LinkedIn, paid social) and owning pipeline KPIs against spend
- Demonstrated ability to generate pipeline in target accounts through coordinated account plays, rather than just lead volume
- Tight sales partnership instincts with the ability to think in accounts and opportunities to earn and keep sales' trust
- Strong analytical mindset and high comfortability in spreadsheets, BI dashboards, and ad platforms to diagnose performance independently
- Familiarity with Salesforce, Marketo, Qualified, or experience marketing to K-12, Higher Ed, or government buyers is a plus
- Experience partnering with SDR teams on intent-triggered outbound motions or navigating long, committee-driven buying cycles is a bonus