Senior Demand Generation Manager

Responsibilities

• Own and scale demand generation efforts outside of Paid Social and Paid Search, including review sites, affiliates, lead buys, content syndication, and emerging channels.
• Research, test, and operationalize new platforms, partners, and categories to expand Deel’s reach and diversify demand sources.
• Develop and execute inbound demand strategies to improve conversion rates and drive high-quality sales-qualified leads.
• Identify, evaluate, and test new sources of qualified demand, establishing clear ROI and attribution frameworks.
• Manage campaign budgets end-to-end, analyze historical performance, and report on impact across key demand metrics.
• Distribute and repurpose existing content strategically across channels to maximize engagement and pipeline contribution.
• Create and maintain repeatable processes, templates, playbooks, and best practices for scalable demand generation.
• Partner with Product Marketing and Growth teams to support product launches and integrated go-to-market initiatives.
• Collaborate closely with regional and local marketing managers to identify market-specific trends, opportunities, and optimizations.
• Act as a subject-matter expert, educating cross-functional teams on demand gen best practices, performance insights, and growth strategies.

Qualifications

• 6–9+ years of experience in demand generation or growth marketing roles (B2B SaaS preferred).
• Strong command of demand and performance metrics, including CPL, CPC, CPSQO, ROAS, pipeline contribution, and conversion rates.
• Proven experience scaling non-core demand channels and driving measurable, repeatable growth.
• Demonstrated ability to operate autonomously and lead complex initiatives across multiple stakeholders.
• Creative and analytical mindset, with a strong track record of testing, measuring, and optimizing campaigns.
• Data-driven, with proficiency in analytics tools, reporting, and dashboard development.
• Strong relationship builder with the ability to influence without authority.
• Self-motivated, adaptable, and comfortable operating in a fast-paced, evolving environment.
• Fluent in written and spoken English.