Senior Demand Generation Manager

Primary Responsibilities

• Define and lead the global paid search strategy, ensuring alignment with business objectives, GTM priorities, and revenue goals
• Own end-to-end paid search performance, including pipeline contribution, conversion metrics, cost efficiency, opportunity identification, stakeholder alignment, and optimization
• Develop and manage campaign strategies across keywords, audiences, bidding models, and budget allocation
• Oversee campaign execution, ensuring accuracy, quality, and adherence to best practices across platforms and regions
• Monitor and analyze campaign performance, identifying trends and driving ongoing optimization based on data and insights
• Establish and manage forecasting, budget pacing, and performance expectations to maximize business impact
• Lead the development and execution of a structured testing roadmap across ad creative, landing pages, targeting, and bidding strategies
• Drive continuous improvement through performance testing and optimization
• Partner closely with SEO teams to deliver a unified holistic search strategy, aligning keyword strategy, content priorities, and performance measurement across channels
• Collaborate with Product Marketing, Content, Web, and Analytics teams to align messaging, landing pages, and conversion strategies to user intent
• Manage agency partners and ensure accountability for campaign execution, reporting, and performance outcomes
• Establish and maintain operational processes, including campaign governance, documentation, and workflow standards
• Provide regular reporting and insights to stakeholders, including weekly, monthly, and quarterly performance updates
• Clearly communicate strategy, performance, risks, and opportunities to cross-functional partners and leadership
• Drive prioritization of initiatives based on business impact, ensuring focus on high-value opportunities
• Identify operational or strategic gaps and independently drive solutions to improve performance and scalability

Knowledge, Skills and Abilities

• Deep expertise in paid search strategy, campaign management, and optimization within platforms such as Google Ads
• Strong understanding of modern paid search capabilities, including automation, audience targeting, and value-based bidding approaches
• Ability to translate business goals into data-driven marketing strategies and execution plans
• Strong analytical and problem-solving skills, with the ability to interpret performance data and drive actionable insights
• Experience working with analytics tools such as Adobe Analytics, Google Analytics, Tableau, or similar platforms
• Proven ability to operate with a high degree of ownership and accountability, driving initiatives forward independently
• Strong prioritization skills, with the ability to manage multiple priorities in a fast-paced, dynamic environment
• Excellent written and verbal communication skills, with the ability to present complex information clearly and effectively
• Ability to communicate proactively with stakeholders, providing transparency into performance and progress
• Strong collaboration and relationship-building skills, with experience working across cross-functional teams including SEO, Product Marketing, and Web teams
• Understanding of full-funnel marketing strategies and multi-channel attribution
• High attention to detail and commitment to operational excellence, including campaign QA and governance

Qualifications

• 8+ years of experience in paid search, SEM, or performance marketing (B2B preferred)
• Proven track record of owning and scaling paid search programs that drive measurable business impact
• Strong experience with analytics and reporting tools (Adobe Analytics, Google Analytics, Tableau, etc.)
• Experience integrating paid media with CRM and marketing automation systems for closed-loop measurement (Marketo, Salesforce, etc.)
• Experience managing agencies and cross-functional teams
• Bachelor’s degree in Marketing, Business, Analytics, or related field (or equivalent experience)