Senior Channel Marketing Programs Manager

About the role

The Senior Channel Marketing Programs Manager at Proofpoint is responsible for driving the growth, activation, and long-term success of the company's global partner ecosystem. This role will oversee the strategy and execution of partner-facing programs designed to enhance partner engagement, enablement, and drive measurable pipeline through partner events and the digital demand center.

Responsibilities

• Define and execute a comprehensive partner events strategy
• Create structured engagement frameworks such as partner councils, advisory boards, and community forums
• Design and deliver programs that drive active participation across the partner ecosystem
• Lead planning and execution of partner events, including summits, webinars, roundtables, and networking experiences
• Develop innovative initiatives to increase partner interaction, loyalty, and advocacy
• Create an always-on Demand Center for partners including emails, content, and webinars
• Support development of programs that improve partner readiness, product adoption, and go-to-market effectiveness
• Drive awareness and participation in enablement initiatives across the channel
• Collaborate closely with channel sales, partner marketing, product marketing, alliances, and customer success teams
• Serve as a central point of coordination to ensure alignment on partner engagement & demand strategies
• Advocate for partner feedback in internal planning and decision-making
• Identify opportunities to streamline processes and improve overall partner experience
• Implement initiatives that increase retention, satisfaction, and long-term partner value
• Define and track KPIs related to partner engagement and Demand program effectiveness
• Analyze data to assess impact and optimize strategies

Requirements

Typically 8–12+ years of experience in channel, partner programs, partner marketing, or ecosystem strategy within SaaS, cybersecurity, or enterprise technology environments

Strategic Leadership: Proven ability to define long-term strategy and translate it into scalable programs that influence revenue, partner engagement, or ecosystem growth

Collaborative Skills: Experience leading initiatives that require alignment across sales, marketing, product, and partner-facing teams without direct authority

Partner Ecosystem Expertise: Strong understanding of indirect go-to-market models, including resellers, distributors, MSPs, and alliances

Program Management: Track record of designing and operationalizing complex programs with clear success metrics and reporting

Data-Driven Decision Making: Experience using metrics and analytics to evaluate performance and inform program evolution