Senior Channel Marketing Manager

Skill Summary

• Evaluate and exploit opportunities to increase sales in specific product categories through the use of creative merchandising tools, product launches, effective promotions, and conversions.
• Create and implement strategic marketing support plans for new product introductions, company positioning, and channel-specific programs aimed at increasing sales and growing market share.
• Execute annual merchandising programs that are cost effective and deliver a high degree of customer satisfaction.
• Develop promotional strategies for customers and channels to achieve increased placement of promotions and other marketing/merchandising plans resulting in incremental sales.
• Manage cross-functional efforts in developing promotions, merchandising, and Point of Purchase materials for key customers.
• Direct management of one exempt marketing support staff.

About the Role

The Senior Channel Marketing Manager position is responsible for strategic planning, creation, and implementation of marketing commercialization for products, brand and merchandising for a variety of reseller and retail customers. They will assure that product offering and program elements will be consistent with value proposition of our respective customers.

Responsibilities

• Ensure consistency with brand guidelines and point of sale.
• Set priorities and drive synergies across customers and brands within a channel.
• Communicate effectively with customers, vendors, and internal departments (sales, consumer marketing, finance, operations, etc.).
• Implement tactical business plans in a Consumer Products environment to support corporate strategies.
• Manage cross-functional efforts in developing promotions, merchandising, and Point of Purchase materials for key customers.
• Manage one exempt marketing support staff.
• Develop promotional strategies for customers and channels to achieve increased placement of promotions and other marketing/merchandising plans resulting in incremental sales.
• Coordinate customer product line reviews and gather market data, as needed.
• Work closely with sales managers, product manager, outside vendors, and key customers to develop merchandising tools and programs that enhance the selling function while keeping within budget parameters.
• Execute annual merchandising programs that are cost effective and deliver a high degree of customer satisfaction.

Requirements

• Able to confidently convey solutions for complex channel issues using proven problem solving and creative solution capabilities.
• Over 6-10 years of accomplished sales experience across multiple channels.
• Specialty with Big Box and Major Retail chains is required.
• Comfortable in “across the table” negotiations with all levels customer’s organization.
• Comprehensive understanding of channel/customer transactional norms.