Senior Channel Marketing Manager

About the role

This role reports to Channel Marketing and focuses on developing marketing plans and strategies with and for our System Integrators within our video security & access control partner channels to drive loyalty and promote growth of sales. You will be responsible for building out our partner marketing strategy with a specific set of integrators to drive demand, convert opportunities and track metrics for ROI. You will interface with sales, internal stakeholders and partners to execute on initiatives.

Responsibilities

• Build and maintain internal and external relationships to execute on partner marketing initiatives.
• Drive strategy, planning and execution of marketing through System Integrators.
• Track and report on campaign metrics to drive future strategy and direction.
• Manage partner budget and MDF to focus on high-impact programs with greatest ROI.
• Identify, create and manage compelling and meaningful content that enables partners to promote and sell products more effectively.
• Collaborate with sales leaders, channel account managers, channel operations and regional marketing on strategic initiatives that drive partner loyalty and growth of sales.
• Plan and host partner-facing events including partner conferences and webinars.
• Provide support and answer partner marketing inquiries.

Requirements

• Bachelor’s Degree required or equivalent experience.
• 6+ years of channel marketing experience.
• Legal authorization to work in the U.S. indefinitely is required; employer work permit sponsorship is not available for this position.

Preferred Skills and Experiences

• 7+ years of channel marketing experience.
• 5+ years in B2B technology is a plus.
• Strong written and verbal communication skills.
• Excellent presentation skills.
• Knowledgeable in the channel with experience in partner marketing.
• Ability to connect sales and marketing to drive toward unified goals.
• Experience interfacing with sales leaders.
• Background in CRM reporting and marketing automation tools.
• Strong understanding of lead flow processes and management.
• Ability to create and execute on high-impact full-funnel partner marketing campaigns.
• A self-motivated, critical thinker who can define, drive and deliver on objectives and is motivated to succeed.
• Previous experience in entrepreneurial environments.
• Thrives in a fast-paced environment.
• Bachelor’s or advanced degree in marketing or related disciplines preferred.
• Ability for travel up to 25%.

Pay

Target base salary range: $100,000 – $110,000 USD. Pay within this range varies and depends on job-related knowledge, skills, and experience. The actual offer will be based on the individual candidate.

Benefits

• Incentive bonus plans
• Medical, dental, and vision benefits
• 401(k) with company match
• 10 paid holidays
• Generous paid time off packages
• Employee stock purchase plan
• Paid parental & family leave