Senior Channel Marketing Programs Manager

About the role

The Senior Channel Marketing Programs Manager at Proofpoint is responsible for driving the growth, activation, and long-term success of the company's global partner ecosystem. This role will oversee the strategy and execution of partner-facing programs designed to enhance partner engagement, enablement, and drive measurable pipeline through partner events and the digital demand center.

Responsibilities

• Define and execute a comprehensive partner events strategy
• Create structured engagement frameworks such as partner councils, advisory boards, and community forums
• Lead planning and execution of partner events including summits, webinars, roundtables, and networking experiences
• Design and deliver programs that drive active participation across the partner ecosystem
• Collaborate closely with channel sales, partner marketing, product marketing, alliances, and customer success teams
• Advocate for partner feedback in internal planning and decision-making
• Identify opportunities to streamline processes and improve overall partner experience
• Implement initiatives that increase retention, satisfaction, and long-term partner value
• Define and track key performance indicators (KPIs) related to partner engagement and demand program effectiveness
• Analyze data to assess impact and optimize strategies

Requirements

Typically 8–12+ years of experience in channel, partner programs, partner marketing, or ecosystem strategy within SaaS, cybersecurity, or enterprise technology environments

Strategic Leadership: Proven ability to define long-term strategy and translate it into scalable programs that influence revenue, partner engagement, or ecosystem growth

Cross-Functional Influence: Experience leading initiatives that require alignment across sales, marketing, product, and partner-facing teams without direct authority

Partner Ecosystem Expertise: Strong understanding of indirect go-to-market models, including resellers, distributors, MSPs, and alliances

Program Management: Track record of designing and operationalizing complex programs with clear success metrics and reporting

Data-Driven Decision Making: Experience using metrics and analytics to evaluate performance and inform program evolution

Qualifications

Proven success in managing and growing partner ecosystems

Experience in developing and executing partner marketing programs

Strong organizational and project management skills

Excellent communication and interpersonal skills

Ability to work collaboratively with cross-functional teams

Skills

Strategic thinking and planning

Effective communication and presentation skills

Strong analytical and problem-solving abilities

Ability to manage multiple projects simultaneously

Benefits

Competitive compensation

Comprehensive benefits package

Flexible work environment

Annual wellness and community outreach days

Awards and recognition for contributions

Global collaboration and networking opportunities

Pay

Base Pay Range: Varies based on location within the United States

Variable compensation and/or equity may be offered

Schedule

Full-time position