Senior Channel Marketing Programs Manager

About the role

The Senior Channel Marketing Programs Manager at Proofpoint is responsible for driving the growth, activation, and long-term success of the company's global partner ecosystem. This role will oversee the strategy and execution of partner-facing programs that strengthen relationships, foster collaboration, and create meaningful interactions between Proofpoint and its partners, including resellers, managed service providers (MSPs), distributors, and strategic alliances.

Responsibilities

• Define and execute a comprehensive partner events strategy
• Own end-to-end partner events including partner council, partner advisory board, and partner summit
• Create a cohesive partner experience aligned with channel and business priorities
• Lead the planning and execution of partner events, including summits, webinars, roundtables, and networking experiences
• Create an always-on Demand Center for partners including emails, content, and webinars
• Drive awareness and participation in enablement activities across the channel
• Collaborate closely with channel sales, partner marketing, product marketing, alliances, and customer success teams
• Serve as a central point of coordination to ensure alignment on partner engagement & demand strategies
• Advocate for partner feedback in internal planning and decision-making
• Present the channel marketing events plan weekly to executive leadership
• Define and track KPIs related to partner events and demand program effectiveness
• Analyze data to assess impact and optimize strategies

Requirements

Preferred 5+ years of experience in channel events, partner demand gen programs, or partner marketing within SaaS, cybersecurity, or enterprise technology environments

Scope & Ownership

Demonstrated ownership of global or multi-regional events with measurable business impact, including planning and execution

Cross-Functional Influence

Experience leading initiatives that require alignment across sales, marketing, product, and partner-facing teams without direct authority

Partner Ecosystem Expertise

Strong understanding of indirect go-to-market models, including resellers, distributors, MSPs, and alliances

Program Management

Track record of designing and executing complex programs with clear success metrics and reporting

Executive Communication

Ability to present strategies, insights, and outcomes to senior leadership and stakeholders

Data-Driven Decision Making

Experience using metrics and analytics to evaluate performance and inform program evolution

Pay

Base Pay Range: $101,600 - $214,005 USD

Schedule

This role may be eligible for variable compensation and/or equity.

Benefits

• Competitive compensation
• Comprehensive benefits
• Career success on your terms
• Flexible work environment
• Average wellness and community outreach days
• Two paid Wellbeing Days and two paid Volunteer Days per year
• Three-week Work from Anywhere option

Company Culture

We are committed to fostering a culture of belonging, empowerment, and success for everyone. We hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status, or disability. We are proud to be recognized as a leader in human-centric cybersecurity and to have received multiple Best Places to Work Awards in 2024.