Senior Channel Marketing Programs Manager
About Us
Proofpoint is a global leader in human- and agent-centric cybersecurity. We protect how people, data, and AI agents connect across email, cloud, and collaboration tools. Over 80 of the Fortune 100, 10,000 large enterprises, and millions of smaller organizations trust Proofpoint to stop threats, prevent data loss, and build resilience across their people and AI workflows. Our mission is simple: safeguard the digital world and empower people to work securely and confidently. Join us in our pursuit to defend data and protect people.
At Proofpoint, you’ll be part of a global team that breaks barriers to redefine cybersecurity, guided by our BRAVE core values: Bold in how we dream and innovate, Responsive to feedback, challenges, and opportunities, Accountable for results and best-in-class outcomes, Visionary in future-focused problem-solving, and Exceptional in execution and impact.
Responsibilities
Proofpoint is seeking a Senior Channel Marketing Programs Manager to drive the growth, activation, and long-term success of its global partner ecosystem. This role will be responsible for executing partner events and demand generation activities that drive measurable pipeline.
- Define and execute a comprehensive partner events strategy
- Own end-to-end partner events, including partner council, partner advisory board, and partner summit
- Create a cohesive partner experience aligned with channel and business priorities
- Design and deliver programs that drive active participation across the partner ecosystem
- Lead the planning and execution of partner events, including summits, webinars, roundtables, and networking experiences
- Create an always-on Demand Center for partners, including emails, content, and webinars
- Drive awareness and participation in enablement activities across the channel
- Collaborate closely with channel sales, partner marketing, product marketing, alliances, and customer success teams
- Serve as a central point of coordination to ensure alignment on partner engagement and demand strategies
- Advocate for partner feedback in internal planning and decision-making
- Present the channel marketing events plan weekly to executive leadership
- Define and track KPIs related to partner events and demand program effectiveness
- Analyze data to assess impact and optimize strategies
Requirements
- 5+ years of experience in channel events, partner demand gen programs, or partner marketing within SaaS, cybersecurity, or enterprise technology environments
- Demonstrated ownership of global or multi-regional events with measurable business impact, including planning and execution
- Cross-functional influence: experience leading initiatives that require alignment across sales, marketing, product, and partner-facing teams without direct authority
- Partner ecosystem expertise: strong understanding of indirect go-to-market models, including resellers, distributors, MSPs, and alliances
- Program management: track record of designing and executing complex programs with clear success metrics and reporting
- Executive communication: ability to present strategies, insights, and outcomes to senior leadership and stakeholders
- Data-driven decision making: experience using metrics and analytics to evaluate performance and inform program evolution
Benefits
At Proofpoint, we believe that an exceptional career experience includes a comprehensive compensation and benefits package. We offer competitive compensation, comprehensive benefits, career success on your terms, a flexible work environment, annual wellness and community outreach days, always-on recognition for your contributions, global collaboration and networking opportunities, and more.
Pay
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The base pay ranges for this role are:
- SF Bay Area, New York City Metro Area: $136,200.00 - $214,005.00 USD
- California (excludes SF Bay Area), Colorado, Connecticut, Illinois, Washington DC Metro, Maryland, Massachusetts, New Jersey, Texas, Washington, Virginia, and Alaska: $112,700.00 - $177,100.00 USD
- All other cities and states excluding those listed above: $101,600.00 - $159,720.00 USD
This role may be eligible for variable compensation and/or equity. We offer a competitive benefits package, including flexible time off, a comprehensive well-being program with two paid Wellbeing Days and two paid Volunteer Days per year, plus a three-week Work from Anywhere option.