Senior Channel Marketing Programs Manager

About the role

The Senior Channel Marketing Programs Manager at Proofpoint is responsible for driving the growth, activation, and long-term success of the company's global partner ecosystem. This role will oversee the strategy and execution of partner-facing programs designed to enhance partner engagement, enablement, and drive measurable pipeline through partner events and the digital demand center.

Responsibilities

• Define and execute a comprehensive partner events strategy
• Create structured engagement frameworks such as partner councils, advisory boards, and community forums
• Design and deliver programs that drive active participation across the partner ecosystem
• Lead planning and execution of partner events, including summits, webinars, roundtables, and networking experiences
• Develop innovative initiatives to increase partner interaction, loyalty, and advocacy
• Create an always-on Demand Center for partners including emails, content, and webinars
• Support development of programs that improve partner readiness, product adoption, and go-to-market effectiveness
• Drive awareness and participation in enablement initiatives across the channel
• Collaborate closely with channel sales, partner marketing, product marketing, alliances, and customer success teams
• Serve as a central point of coordination to ensure alignment on partner engagement & demand strategies
• Advocate for partner feedback in internal planning and decision-making
• Identify opportunities to streamline processes and improve overall partner experience
• Implement initiatives that increase retention, satisfaction, and long-term partner value
• Define and track KPIs related to partner engagement and Demand program effectiveness
• Analyze data to assess impact and optimize strategies

Requirements

Typically 8–12+ years of experience in channel, partner programs, partner marketing, or ecosystem strategy within SaaS, cybersecurity, or enterprise technology environments

Strategic Leadership: Proven ability to define long-term strategy and translate it into scalable programs that influence revenue, partner engagement, or ecosystem growth

Collaborative Skills: Experience leading initiatives that require alignment across sales, marketing, product, and partner-facing teams without direct authority

Partner Ecosystem Expertise: Strong understanding of indirect go-to-market models, including resellers, distributors, MSPs, and alliances

Program Management: Track record of designing and operationalizing complex programs with clear success metrics and reporting

Data-Driven Decision Making: Experience using metrics and analytics to evaluate performance and inform program evolution

Qualifications

Proven experience in managing and growing partner ecosystems

Strong understanding of partner marketing and program management principles

Excellent communication and presentation skills

Ability to work collaboratively with cross-functional teams

Experience in creating and executing strategic plans

Skills

Strategic Planning

Partnership Building

Event Planning and Execution

Marketing Program Management

Analytics and Data Analysis

Benefits

Competitive compensation

Comprehensive benefits

Flexible work environment

Annual wellness and community outreach days

Two paid Wellbeing Days and two paid Volunteer Days per year

Three-week Work from Anywhere option

Annual salary ranges vary based on location and market