Senior Brand Marketing Manager

About the Role

Lead the strategy and execution of HCP and consumer marketing initiatives across the product lifecycle, with a strong emphasis on launch planning, launch readiness, and post-launch optimization. This role drives impactful brand campaigns, oversees cross-functional and vendor partnerships, supports the evaluation and onboarding of future pipeline opportunities, and translates clinical and market insights into actionable commercialization plans.

Responsibilities include leading key launch workstreams such as brand strategy, positioning, messaging, segmentation, promotional platform, channel plan, congress strategy, field readiness, and performance measurement. The role also contributes to enterprise-level priorities and includes formal people leadership to ensure team development and continuity for critical business initiatives.

Responsibilities

• Brand Strategy, Launch Planning and Execution:
  • Develop, lead, and execute integrated brand and product launch strategies to achieve franchise sales and revenue objectives.
  • Translate market research, customer insights, clinical data, and the target product profile into positioning, messaging, segmentation, launch sequencing, and annual brand plans.
  • Drive pre-launch, launch, and post-launch multi-channel campaigns for patients and HCPs, ensuring consistent and impactful brand messaging.
  • Oversee competitive differentiation and collaborate with Market Access and Patient Support Services to integrate access, affordability, adherence, and pull-through into launch planning and execution.
• Digital Marketing and Launch Innovation:
  • Lead digital strategy and execution across platforms such as Facebook, Google/Bing, YouTube, and Connected TV, including audience development, channel planning, content readiness, launch activation, and ongoing optimization.
  • Establish scalable digital capabilities and measurement frameworks that support launch readiness, rapid learning, ROI improvement, and efficient post-launch optimization.
  • Leverage data analytics and customer feedback to refine strategies and maximize impact throughout the product lifecycle.
• Advisory Boards, HCP Engagement, and Conferences:
  • Plan and execute pre-launch and post-launch HCP advisory boards, consultant engagements, market research, and medical conferences to gather insights, validate positioning and messaging, build advocacy, and drive brand visibility.
  • Develop educational and promotional materials for HCPs and align congress and field activities with Sales, Medical Affairs, Regulatory, and Market Access to ensure launch readiness and maximize impact at key events.
• Cross-Functional Launch Leadership, Team Leadership and Development:
  • Lead cross-functional launch workstreams and governance across Marketing, Sales, Medical Affairs, Market Access, Patient Services, Regulatory, Legal, Compliance, Forecasting, Supply Chain, and other partners.
  • Develop and manage launch plans, timelines, decision points, risks, dependencies, and readiness assessments to ensure timely execution.
  • Mentor and guide marketing team members, fostering a high-performing environment and building launch capabilities across the team.
• Budget, Forecast and Launch Resource Management:
  • Oversee brand and launch budgets, including accruals, purchase orders, statements of work, vendor payments, and resource allocation.
  • Develop phased pre-launch, launch, and post-launch investment plans and ensure spending aligns with critical milestones and business priorities.
  • Collaborate with Forecasting and Finance teams to develop and maintain accurate brand forecasts, scenario plans, and launch performance assumptions.

Requirements

• 8+ years of experience in the pharmaceutical industry, including direct and meaningful experience supporting at least one product launch from pre-launch planning through launch execution and post-launch optimization.
• Proven experience in pharmaceutical marketing, including brand strategy, launch planning, positioning and messaging, market research, promotional development, digital campaigns, HCP engagement, and performance measurement.
• Previous involvement in launch-related advisory boards, speaker bureau development, field readiness, medical conference planning, agency management, digital marketing, and cross-functional review and approval processes.

Qualifications

• Education: Bachelor’s degree (BA/BS) in a relevant field (e.g., Marketing or Business) – Required. Master’s degree (MBA) – Preferred.
• Specialized Knowledge:
  • Strong launch project management, readiness planning, and delivery focus.
  • Exceptional communication, cross-functional leadership, and launch governance skills.
  • Data-driven decision-making and ability to optimize launch performance.
  • Knowledge of pharmaceutical launch practices, industry dynamics, and market trends.
  • Familiarity with Veeva platforms, CRM systems, and launch performance dashboards.
  • Demonstrated expertise in pharmaceutical product launch strategy and execution, including launch readiness, positioning and messaging, segmentation, market research, promotional development, omnichannel planning, field readiness, congress activation, market access integration, patient services, forecasting, launch metrics, and post-launch optimization.

Pay

The base salary for this position ranges from $170,000 to $195,000 per year. In addition, the company offers a short-term incentive opportunity, such as a bonus or performance-based award, within the first 12 months.

Benefits

• Above-market, diverse, and robust health and insurance benefits to meet varied employee needs.
• Significant 401(k) matching contribution to support retirement savings.
• Programs promoting employee well-being, helping balance career and personal commitments.