Senior Brand Marketing Manager

About the role

Rippling is building a world-class brand to match the ambition of our platform, bringing together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. We are seeking a Senior Brand Marketing Manager to lead our brand transformation and elevate Rippling beyond HR software into the AI-native platform for how great businesses run.

What You Will Do

• Lead always-on brandformance media creative strategy: end-to-end creative briefing, execution, and iteration through ongoing creative testing in partnership with Creative and Growth teams.
• Own brand measurement & reporting: from monthly creative performance readouts to the performance and creative feedback loop.
• Build cross-functional frameworks and paid optimizations across the org: defining what "great" looks like for paid influencer content, customer activations, content programs, and more.
• Craft the product launch narrative strategy & creative briefs for every launch, in lockstep with Product, Product Marketing, and Creative teams, so every major release tells a cohesive brand story.
• Spearhead customer, competitive, and category research and synthesize into insights and data that sharpen positioning and briefs.
• Be the connective tissue between Creative, Growth, and PMM: manage internal creative team and external vendor relationships, brief and keep the work on rails, and hold the line on quality and brand adherence across assets before they go to market.

What You Will Need

• 5–8+ years of experience in brand marketing, integrated campaigns, or creative strategy (in-house or agency)
• A killer brief writer: can take sprawling, complex inputs and distill them into a single, sharp message that creative teams can build against. Sans AI slop.
• Fluency in media and campaign performance data across channels (Broadcast, CTV, Paid Social, Influencer), with the ability to translate it into creative feedback.
• Experience managing multiple cross-functional stakeholders, feedback loops, and competing timelines without letting quality slip.
• Experience managing creative agencies or external vendor relationships, from briefing through final delivery.
• Detail-oriented enough to sweat the copy, specs, and channel details, but can still zoom out and see the forest through the trees on brand narrative and strategy.
• Familiarity with B2B SaaS, multi-product portfolios, or category creation is a plus, as is direct experience working with Product Marketing or leading experiential events from a brand POV.

Why Join Rippling's Brand Team?

• You'll help define the next household brand name, built on a category-defining product, with exec buy-in to challenge the default setting in B2B and take real creative swings.
• You'll own high-visibility, first-of-their-kind moments for Rippling, from an always-on media engine to the company's first user conference.
• You'll partner with some of the sharpest marketers, creatives, and product thinkers in the industry.
• You'll have big-company resources within a scrappy, startup-minded team.

Additional Information

• Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics.
• To request a reasonable accommodation, please email accommodations@rippling.com.
• Ripping highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.
• This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.