Senior Brand Marketing Manager
About the role
Rippling is building a world-class brand to match the ambition of its platform, and we're looking for a Senior Brand Marketing Manager to lead the charge. This role spans four key areas of brand ownership: bringing the new brand positioning to life through two major national campaigns; standing up the always-on "brandformance" media function; owning the product launch narrative and creative briefing for every release; and shaping XFN—Rippling's first user conference—into a must-attend brand moment in April 2027.
You'll partner closely with Creative, Social, and Content teams to bring the work to life, alongside Growth, Product Marketing, Customer Marketing, and Events. This is a strategist's role that lives and dies by the brief, and a unique opportunity to help shape one of the most exciting brand transformations in B2B.
What You Will Do
Lead always-on brandformance media creative strategy: end-to-end creative briefing, execution, and iteration through ongoing creative testing in partnership with Creative and Growth teams.
Own brand measurement & reporting: from monthly creative performance readouts to the performance and creative feedback loop.
Build cross-functional frameworks and paid optimizations across the org: defining what "great" looks like for paid influencer content, customer activations, content programs, and more.
Craft the product launch narrative strategy & creative briefs for every launch, in lockstep with Product, Product Marketing, and Creative teams, so every major release tells a cohesive brand story.
Spearhead customer, competitive, and category research and synthesize into insights and data that sharpen positioning and briefs.
Be the connective tissue between Creative, Growth, and PMM: manage internal creative team and external vendor relationships, brief and keep the work on rails, and hold the line on quality and brand adherence across assets before they go to market.
What You Will Need
5–8+ years of experience in brand marketing, integrated campaigns, or creative strategy (in-house or agency)
A killer brief writer: can take sprawling, complex inputs and distill them into a single, sharp message that creative teams can build against. Sans AI slop.
A track record of campaigns or creative programs that moved both brand and performance metrics
Fluency in media and campaign performance data across channels (Broadcast, CTV, Paid Social, Influencer), with the ability to translate it into creative feedback
Experience managing multiple cross-functional stakeholders, feedback loops, and competing timelines without letting quality slip
Experience managing creative agencies or external vendor relationships, from briefing through final delivery
Detail-oriented enough to sweat the copy, specs, and channel details, but can still zoom out and see the forest through the trees on brand narrative and strategy
Familiarity with B2B SaaS, multi-product portfolios, or category creation is a plus, as is direct experience working with Product Marketing or leading experiential events from a brand POV.