Senior Brand Marketing Manager

About the role

The Sr Marketing Manager, reporting into the Head of Marketing, is responsible for strategies and initiatives designed to accelerate brand experience through holistic brand messaging and marketing campaigns centered around the Masterbrand and year-round key sales drive periods.

Responsibilities

• Manage campaign strategy to drive business results across all owned and paid brand marketing channels to successfully drive traffic and campaign objectives.
• Align US requests with GMO team (product, timeline, creative)
• Align with LOBs (X-Category teams) on featured products and promotions
• Align with channel teams (CRM, Performance Marketing, Organic Social, Communications) to implement campaign in their areas
• Work with in-house design team and partner agency to finalize localized toolkits
• Prepare and present content and analyses for recurring cross-functional meetings that drive actionable decision making and recommendations for the organization
• Manage and communicate annual Brand Calendar
• Hold bi-weekly meeting with team (Channel, XLOB, Ecom, etc.) to provide updates on corporate marketing / S.com activities
• Work with S.com CX/UX team to execute campaigns throughout the year
• Report and optimize for each campaign in-real-time incl. daily reporting, optimization decisions, escalation of issues for quick resolution on brand campaigns
• Coordinate brand campaign and available promotions with the ecommerce team
• Work with external partners to execute programs
• Execute all aspects of the partnership opportunities based on partner contracts
• Coordinate creative executions for LOBs to implement on advertising opportunities (for eg: in stadiums)

Minimum Qualifications

• Bachelor's degree in Business Administration, Marketing, or a related field
• 8+ years of Marketing + Project Management experience
• Ability to work independently and manage multiple priorities effectively
• Proficiency in tools like Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) and Adobe
• Excellent written and verbal communication skills

Pay

The typical base pay for this role across the U.S. is: $81.00 - $81.00 /hr. Non-exempt positions are eligible for overtime at a rate of 1.5 times the base hourly rate for all hours worked in excess of 40 in a work week, or as required by state or local law.

Benefits

Full-time employees are eligible to select from different benefits packages. Packages may include medical, dental, and vision benefits, health savings accounts with qualified medical plan enrollment, 10 paid days off, 3 days paid bereavement leave, 401(k) plan participation with employer match, life and disability insurance, commuter benefits, dependent care flexible spending account, accident insurance, critical illness insurance, hospital indemnity insurance, accommodations and reimbursement for work travel, and discretionary performance or recognition bonus. Sick leave and mobile phone reimbursement provided based on state or local law.