Senior Brand Marketing Manager

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet.

Overview

We are seeking a Senior Brand Marketing Manager, Fanatics App to lead the development and execution of integrated brand marketing initiatives that elevate the Fanatics brand and accelerate adoption of Fanatics' enterprise-wide products and programs. This role will serve as a strategic marketing partner across multiple business units, developing campaigns that strengthen customer affinity, drive awareness, and reinforce the value of the Fanatics ecosystem.

Responsibilities

• Develop and execute integrated brand marketing strategies that support enterprise-wide business priorities and customer engagement initiatives.
• Lead cross-channel marketing campaigns spanning digital, social, CRM, partnerships, events, App, and paid media.
• Act as the brand owner of the full funnel, ensuring campaign messaging and visuals are communicated across all channels and partners.
• Ensure brand consistency across all customer touchpoints while evolving messaging to support strategic business objectives.
• Translate consumer insights and business priorities into compelling brand narratives and campaign strategies.
• Build executive-ready presentations outlining campaign strategies, performance updates, and future recommendations.

Cross-Functional Leadership

• Partner closely with Product, Growth, Loyalty, Creative, Communications, Analytics, and Commercial teams to align messaging, campaign execution and performance.
• Influence stakeholders across multiple organizations while balancing competing priorities and timelines.
• Coordinate campaign launches from concept through execution while ensuring flawless cross-functional alignment.
• Track and lead budget management for the brand budget.

Customer & Market Insights

• Leverage customer research, behavioral data, market trends, and competitive intelligence to inform marketing strategy.
• Identify opportunities to improve customer acquisition, engagement, retention, and lifetime value.
• Monitor industry trends across sports, entertainment, digital commerce, loyalty, and consumer marketing.

Brand Performance & Analytics

• Analyze campaign performance to identify optimization opportunities.
• Partner with Analytics teams to translate data into actionable recommendations.
• Present results and strategic recommendations to executive leadership.
• Partner closely with commercial to ensure campaigns ladder up to commercial priorities.
• Ensure commercial priorities are effectively communicated across the funnel.

Brand Stewardship

• Champion the Fanatics brand across all enterprise marketing initiatives.
• Ensure campaigns (inclusive of all consumer touchpoints) reflect the Fanatics App brand voice, creative standards, and long-term positioning.
• Support brand governance, messaging frameworks, and creative best practices across partner teams.