Senior Brand Manager, Innovation

Growth Strategy & Opportunity Identification

Identify and evaluate consumer, market, category, and competitive opportunities through primary and secondary research, syndicated data, business analytics and macro trends analysis.
Uncover unmet consumer needs, white space opportunities, and emerging growth platforms that support long-term portfolio expansion.
Synthesize multiple data sources into actionable recommendations that influence brand strategy, innovation priorities, go to market and investment decisions.
Develop business cases, market sizing assessments, revenue forecasts and financial analyses to prioritize growth opportunities.
Serve as a category and consumer expert, monitoring competitive activity, retailer dynamics and evolving consumer behaviors to anticipate future opportunities and risks.

Brand & Portfolio Management

Support development and execution of annual brand plans and portfolio strategies to drive sustainable business growth and market share performance.
Analyze business performance, consumer trends, and marketplace dynamics to identify opportunities for optimization and growth across the portfolio.
Partner with Sales, Consumer Insights, Finance, and Marketing teams to develop initiatives that strengthen brand equity and achieve commercial objectives.
Lead pricing, positioning, and portfolio recommendations based on consumer insights, competitive analysis, and business performance metrics.
Influence senior leadership through strategic analyses, presentations, and data-driven recommendations that shape portfolio decisions and growth strategies.

Innovation Pipeline & Commercialization

• Build and manage a 1-3 year innovation pipeline, including opportunity identification, concept development, innovation brief creation, prioritization, and portfolio planning.
  Partner with Consumer Insights, R&D, Engineering, Product Development, and Design teams to translate consumer needs into meaningful product solutions.
  Lead concept development, testing, and validation efforts using qualitative and quantitative research methodologies.
  Develop commercialization strategies, including positioning, pricing recommendations, launch planning, and go-to-market execution for new products and portfolio extensions.
  Lead cross-functional innovation initiatives from concept through launch, ensuring projects remain aligned to business objectives, timelines, and success metrics.
  Establish post-launch measurement frameworks and evaluate performance to optimize future innovation investments and portfolio decisions.