Senior Brand Manager

Key Responsibilities

• Develop, pressure-test, and recommend product strategy grounded in market, clinical, and competitive insights
• Identify unmet needs and translate them into clear opportunities with defined actions and recommendations
• Provide insights and recommendations on how assigned products fit within and impact the broader portfolio strategy
• Engage directly with surgeons to understand decision drivers, procedural workflows, and adoption barriers
• Synthesize clinical data, real-world evidence, and field feedback into actionable insights that inform strategy
• Own competitive intelligence and clearly articulate implications for product positioning and broader portfolio context
• Partner with Sales, Clinical, R&D, Legal, and Quality to shape product positioning, messaging, and strategy
• Ensure alignment between product strategy and field execution across Sales and Clinical teams
• Own the development of commercial tools, training materials, and surgeon education initiatives
• Drive cross-functional alignment across Marketing, Sales, R&D, Clinical, and Executive Leadership
• Lead key initiatives from concept through execution with a high degree of ownership and accountability
• Translate strategy into action with urgency and precision, maintaining a high bar for quality
• Operate effectively in ambiguous situations, bringing forward structured recommendations that accelerate decision-making
• Develop and refine frameworks, analyses, and deliverables that support scalable product strategy and execution
• Capture and synthesize insights from the field to continuously improve product strategy and market approach
• Ensure all activities align with company strategy, brand positioning, and applicable regulatory considerations

Requirements

• Bachelor’s degree required (business, marketing, engineering, life sciences, or related field preferred)
• 6+ years’ experience in brand management, preferably in medical devices or healthcare
• Experience in ophthalmology or surgical medical devices (glaucoma experience a plus)
• Proficient with all steps of the marketing planning process, from initial market analysis and brand strategy ideation through positioning, budgeting, and tactical execution
• Familiarity with glaucoma treatment paradigms and surgical workflows, including MIGS and canal-based procedures, is preferred
• Demonstrated ability to translate complex inputs into clear, strategic recommendations
• Proven ability to operate with ownership and influence cross-functional stakeholders
• Demonstrates strong agility in mastering complex clinical environments with speed and effectiveness
• Strong analytical thinking and problem-solving skills with a bias toward action
• Excellent communication skills with the ability to engage both internal stakeholders and external clinicians
• Experience supporting product launches, commercialization efforts, or new category creation preferred
• Experience working with high caliber surgical sales teams and management.