Senior Brand Manager

Job Summary

The Senior Brand Manager is a strategic individual contributor responsible for shaping and advancing North American brand identity through data-driven marketing and communication initiatives for up to 6 or more diverse brands. The Senior Brand Manager partners closely with executive leadership and cross-functional stakeholders to develop, execute, and optimize integrated brand strategies across the North American territory.

About the Role

Lead development and execution of comprehensive brand and marketing strategies aligned with business objectives for up to 6 or more diverse brands.

Responsibilities

• Translate brand strategy into clear, actionable briefs for internal and external teams, ensuring alignment on objectives, audience, and deliverables.
• Provide direct creative direction and feedback to ensure all outputs meet brand standards and strategic intent.
• Analyze market trends, customer insights, and competitive landscape to inform brand positioning and growth opportunities.
• Design and oversee integrated marketing campaigns across digital, social, and traditional channels.
• Review and approve high-impact content including messaging frameworks, campaigns, blog posts, and thought leadership materials.
• Provide strategic guidance on creative direction, media planning, and own brand standards.
• Manage brand consistency across all touchpoints including social media, digital platforms, and external communications.
• Evaluate campaign effectiveness using data analytics and translate insights into actionable recommendations.
• Cook up brand budgets, including forecasting and ROI analysis.
• Cross-coordinate with media, influencers, and external partners to expand brand reach.
• Partner with internal stakeholders (e.g., sales, product, leadership) to align brand strategy with business priorities.
• Serve as a subject matter expert on brand strategy, advising senior leadership on brand positioning decisions.
• Lead cross-functional initiatives and influence outcomes without direct people management responsibility.
• Mentor junior marketing team members and provide informal coaching and guidance.
• Ensure compliance with brand governance, policies, and industry best practices.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field. Equivalent experience will be considered in lieu of degree.
• Advanced degree (MBA or related) preferred.
• 6+ years of progressive experience in brand management, marketing strategy, or related field.
• Demonstrated experience leading complex marketing initiatives and influencing senior stakeholders.

Qualifications

• Advanced expertise in brand strategy development and execution.
• Strong ability to translate business objectives into compelling brand narratives.
• Deep understanding of the full marketing mix, including digital, content, media, and analytics.
• Proven ability to identify target audiences and create impactful, data-driven campaigns.
• Exceptional analytical skills with the ability to interpret data and drive insights-based decisions.
• Highly developed communication and presentation skills, including executive-level influence.
• Creative problem-solving skills paired with strategic thinking.
• Knowledge of current marketing technologies, platforms, and best practices.
• Strong project management skills with the ability to manage multiple priorities independently.
• Ability to build relationships and influence cross-functional teams without formal authority.

Skills

• Brand Strategy Development
• Marketing Strategy
• Data Analysis
• Market Trends Analysis
• Customer Insights
• Competitive Landscape Analysis
• Integrated Marketing Campaigns
• Content Creation
• Media Planning
• Brand Standards
• Brand Consistency Management
• Campaign Effectiveness Evaluation
• Brand Budget Forecasting
• Media Partnerships
• Internal Stakeholder Alignment
• Subject Matter Expertise
• Leadership in Cross-Functional Teams
• Project Management
• Relationship Building
• Executive Influence
• Communication and Presentation Skills
• Problem Solving
• Strategic Thinking
• Marketing Technologies and Platforms
• Industry Best Practices

Benefits

• Equal Employment Opportunity and Affirmative Action Employer
• Compliance with Brand Governance, Policies, and Industry Best Practices

Pay

Negotiable based on experience and qualifications.

Schedule

Full-time position.