Senior Brand Manager - Hefty & Private Label

Responsibilities

• Drive profitable growth across brand and private label portfolios.
• Lead brand and private label strategies, P&L management, pricing & price pack architecture development, and portfolio line extensions.
• Lead cross-functional teams to commercialize innovation, build a strong growth pipeline, and deliver results in a fast-paced, high-performance environment.
• Translate consumer, shopper, and market insights into clear business strategies, identifying short and long-term growth opportunities.
• Partner with Customer Marketing and Category Management to ensure strategies are converted into customer-ready stories, selling tools, and in-market execution.
• Continuously assess brand, category, and competitive dynamics, identifying risks and opportunities to refine priorities across the portfolio.
• Communicate brand and business performance, providing clear, concise updates on results, key initiatives, and strategic priorities to senior leadership.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 8+ years of Brand Marketing or General Management experience in CPG.
• Strong organizational skills with high attention to detail.
• Solid project management capabilities with the ability to organize and manage multiple projects simultaneously from origin through execution.
• Excellent business acumen with experience managing budgets/P&L.
• Proficiency with retailer scan data analysis programs such as Nielsen or Circana.
• Proficient in MS Office.
• Ability for some travel (10-15%).

Benefits

Role is eligible for 18% annual incentive provided the business meets financial goals and the individual meets their performance goals, subject to plan administration guidelines.

Pay

USD $127,700.00 - USD $185,150.00 /A Bonus Eligibility

Schedule

N/A