Senior Brand Manager (Energy)

About the role

The Sr. Brand Manager will lead key product platforms within the Liquid I.V. portfolio, driving brand strategy, commercialization, innovation, and integrated campaign execution to unlock growth and strengthen category leadership. This role requires a highly strategic and commercially-minded marketer who can translate consumer, cultural, and business insights into impactful initiatives across innovation, communication, and retail channels.

The ideal candidate combines strong analytical rigor with creative instinct, thrives in fast-paced environments, and influences effectively across cross-functional teams including Sales, Insights, Innovation, Finance, Creative, and Supply Chain.

• Responsible, steward of the P&L, both top and bottom-line results at the product portfolio level over one or more product platforms.
• Initiate new learning opportunities in partnership with CMI, translate into recommendations for communication strategy, product claims, new product opportunities, marketing campaigns
• Operate as the voice of the consumer, be in touch with trends across marketing channels, the category, culture etc.
• Participates in customer business planning process and collaborates with Sales team to ensure delivery of net sales and market share objectives
• Responsible for tracking and updating budget within approved allocation
• Responsible for coaching and mentorship of more junior members of the brand team
• Exhibits expertise in cross-functional and departmental team management, proficiency in managing highly complex projects, paired with ability to influence higher-level leadership and strategic direction.
• Initiate, lead, manage & execute disruptive brand campaigns and product launches focused on increasing brand awareness and household penetration
• Collaborate with in-house creative team or external agency partners to develop creative toolkit for campaigns, lead strategy to direct 360 channel leads on campaign extensions.
• Responsible for project management to enable top-line sufficiency, reporting and management of commercial business performance for specific channels or product platforms, and development of accurate POS-informed inputs for the demand plan.

Qualifications

• Minimum of 5+ years of experience in brand management, brand marketing in CPG managing complex large-scale business, product, or marketing projects.
• 4+ years of experience in retail data analytics, consumer insights, or marketing, a plus
• Bachelors in related field, MBA preferred
• Strong time & project management skills, ability to navigate complexity
• Strong understanding of the marketing landscape and development of 360 full funnel marketing campaigns
• Interest in disruptive marketing and appetite to push boundaries
• Ability to partner cross-functionally and collaborate with creative teams or external innovation partners
• Strong communication skills
• Competency with data analytics
• Ability to assess business performance, story-tell, build recommendations for growth, and influence decision-makers
• Strong ability in presentation development and storytelling in PPT
• Ability to manage and coach a team to successful results
• Experience deconstructing business performance leveraging data analysis (Nielsen, IRI, SPINS, etc.)
• Strong knowledge of contemporary media (social, content marketing, video)
• Experience in health & wellness space a plus
• Forecasting experience a plus