Senior Brand Manager Culturelle - Shelton, CT

Key Responsibilities

• Develop and execute the Culturelle brand strategy aligned with business objectives, consumer insights, category trends, and competitive dynamics.
• Lead portfolio strategy, including brand positioning, benefit architecture, pricing, innovation, and channel strategies.
• Own and manage the Culturelle profit and loss performance, partnering across the organization to drive growth and profitability.
• Develop and execute integrated marketing programs across digital, social, shopper marketing, public relations, retail activation, and healthcare professional channels.
• Partner with Innovation, Science, Customer Marketing, Design, Sales, Finance, Supply Chain, and Operations teams to achieve business objectives.
• Utilize consumer insights, market research, syndicated data, and analytics to inform business decisions and optimize performance.
• Lead innovation initiatives and support the development of new products, portfolio expansion, packaging modernization, and lifecycle management activities.
• Manage agency partners to ensure delivery of strategic priorities and business objectives.
• Foster strong cross-functional collaboration and contribute to a culture of accountability, innovation, and continuous improvement.

Requirements

• Minimum 8 years of experience in consumer-packaged goods brand marketing required, with preference for this experience within health, wellness, nutrition, healthcare, or related categories.
• Minimum 2 years of experience directly managing others required.
• Proven experience developing and executing brand strategies.
• Strong understanding of consumer insights, market research, syndicated data, and analytics.
• Experience leading cross-functional initiatives and influencing stakeholders across a matrix organization.
• Experience managing agency partners and integrated marketing programs.

Qualifications

• Bachelor's degree required; MBA preferred.

Skills

• Strategic thinking and execution.
• Consumer insights and market research.
• Brand management and portfolio strategy.
• Integrated marketing and communications.
• Innovation and product development.
• Collaboration and stakeholder management.

Benefits

• Opportunity to work on a leading consumer health brand with a meaningful impact on people's lives.
• A collaborative environment where science, innovation, and consumer insights come together to drive growth.
• Opportunities for professional development and career growth across a global organization.
• A culture that encourages curiosity, creativity, and continuous learning.
• Empowerment to make meaningful contributions while working alongside talented colleagues.
• A workplace where everyone is valued, respected, and encouraged to bring their authentic selves to work.

Pay

$132,000 - $175,000

Schedule

N/A