Senior Brand Manager
Bad Birdie · Scottsdale, AZ · 1 mo ago
On-siteMarketingFull-time
We need to output HTML fragment with sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. Use for headings. Use
for headings. Use - for lists. Use
for prose. Do not repeat job title. Do not include Job ID etc. Remove boilerplate. Preserve all substantive info.
We need to parse the posting.
Sections present:
- About Us (but we don't need heading? The instruction: use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we should not include "About Us" as a heading unless it's one of those. Probably we ignore "About Us". The role description includes "About The Role". That's similar to "About the role". So we can have About the role
with prose.
- Role Details: includes Reports to, Location, Schedule. Schedule is a section we may include if specific. It says "Schedule: Full-time, on-site". That's specific enough for Schedule section. Also location maybe not needed. Reports to maybe not needed. We'll include Schedule section.
- What Success Looks Like: could be part of Responsibilities? Might be considered responsibilities. But we can include as part of Responsibilities maybe. However we need to decide sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule.
We have content for:
- About the role: The paragraph after "About The Role". We'll put that.
- Responsibilities: The bullet list under "What You’ll Be Responsible For". That's a list of duties. We'll put that under Responsibilities.
- Requirements: The bullet list under "What You Bring". That's requirements/qualifications/skills. We need to split into Requirements, Qualifications, Skills maybe. But we can combine? The instruction: prefer a few substantive sections over many thin ones. So we could have Requirements section covering the list. Qualifications maybe not needed if overlapping. Skills maybe also overlapping. But we need to decide.
We have "What You Bring" includes many items: years experience, golf fluency, managing direct reports, talent programs, creative eye, project management tools, communication style, premium golf brand experience, NIL/sports marketing experience, obsession with golf. These are a mix of requirements, qualifications, skills. We could put them all under Requirements (or Qualifications). Since we need to include sections only when posting has real specific content for it. We can include Requirements and maybe Skills if we can differentiate. But to avoid thin sections, maybe just one Requirements section that captures all. However the instruction lists possible headings; we can omit others if not needed.
Benefits: The section "What We Offer" lists benefits. We'll include Benefits.
Pay: Not mentioned. So omit Pay.
Schedule: Already have schedule info; we can include Schedule section.
Thus sections: About the role, Responsibilities, Requirements, Benefits, Schedule.
We need to ensure we don't include filler like "commensurate with experience". Not present.
Now format.
About the role: prose from "About The Role" paragraph: "Bad Birdie's brand shows up everywhere: digital channels, social feeds, retail floors, partner activations, and every piece of content our athletes and ambassadors put into the world. The Senior Brand Manager makes sure everything looks, sounds, and feels like us. You will translate the Head of Brand’s direction into precise, on-brand execution across every consumer touchpoint, support campaign strategy, guide the Social Media function, and partner cross-functionally with eComm, retail, creative, and external partners. You will also bring channel performance, audience insights, and execution learnings back into the briefing process so the brand gets sharper over time. Golf fluency is a must. You should already live in the category, play the game, follow the sport, understand the brands, athletes, creators, and culture, and be able to bring that perspective into the work from day one."
That's the About the role.
Responsibilities: list from "What You’ll Be Responsible For". We need to capture each bullet. The text includes multiple paragraphs with bold headings? Let's extract:
- Brief Intelligence & Strategy Support
- Serve as the intelligence layer behind every brief. Bring channel performance data, audience observations, and past execution learnings to the table so that every brief is sharper and better informed.
- Contribute meaningfully to seasonal planning and the development of the brand calendar. This role sits inside the feedback loop between execution and strategy, and your observations matter.
- Serve as the external point of contact for active partnerships post-brief and post-kickoff. Own the relationship, drive campaign execution, and partner with the Brand Operations Manager who tracks deliverables and manages timelines on the back end.
- Own campaign reporting. Track performance across channels, surface what is working and what is not, and distribute learnings to key stakeholders and external partners.
- Brand Consistency & Channel Execution
- Execute against briefs written by the Head of Brand. Translate creative direction into precise, on-brand output across every consumer touchpoint, with zero tolerance for off-brand drift.
- Own day-to-day brand consistency across all channels: social, WHS, eCom, retail, and partner activations. You are the last line of defense before anything goes live.
- Receive and activate agency-produced creative assets across channels, ensuring that what the agency delivers lands correctly in every context it lives in.
- Social Media Leadership
- Develop the editorial calendar and campaign strategy for the Social Media function. Own the creative brief and the quality bar.
- Oversee content derived from athlete and ambassador relationships, ensuring talent content activates on-brand and on-calendar.
- Serve as primary brand liaison to the eCom team on influencer content standards, keeping the Head of Brand in the loop while managing day-to-day.
- Athlete, Entertainment & Ambassador Program
- Oversee the campaign execution of our Pro Athlete and Celebrity programs. Make sure every tier of the roster is activating consistently, deliverables are being met, and content is landing on-brand across channels.
- Own the campaign briefs and criteria for the influencer and affiliate programs, ensuring consistent brand representation and deliverable quality at every level.
- Set content expectations and deliverable standards for talent relationships, in coordination with the Social Media role, from brief to activation.
We'll convert each bullet to
- . Could group under headings? But we only need
- for any list. We can just make a single list of all responsibilities. However that may lose grouping but still fine. We'll just list each responsibility as
- . Ensure we keep the content.
Requirements: list from "What You Bring". Items:
- 6 to 8+ years in brand marketing at a consumer, lifestyle, or apparel brand. You have owned channel output end-to-end, you understand the difference between executing a brief and truly understanding one, and you can tell when something is off before anyone else in the room does.
- You live and breathe golf. You play regularly, follow the sport closely, understand the major brands, athletes, creators, and shifts in golf culture, and can speak naturally about where Bad Birdie fits within it.
- Proven experience managing and developing direct reports. You have set a standard, given real feedback, and built someone's capability. You know that developing people is part of the job, not a bonus.
- Experience with talent, ambassador, or athlete programs at a strategic level. You understand how to set campaign direction, define what good looks like at each tier, and manage up, down, and across to make it happen.
- Creative eye and operational rigor in equal measure. You can spot an off-brand asset at a glance and communicate when something is not good enough, while also running a clean process without dropping a single deadline.
- Fluency in project management tools like Monday, social scheduling platforms, and DAM systems. You build the system, you use the system, and you hold the team to it.
- A communication style that is direct, clear, and built for cross-functional trust. You work across brand, eComm, partnerships, and agency partners, and people always know where things stand.
- You have worked at a premium golf, outdoor, or lifestyle brand. You understand what it means to protect a brand identity that people are genuinely attached to, and you respect what that responsibility requires.
- You have experience with NIL, sports marketing, or entertainment partnerships. You have managed talent at multiple levels and built programs that produce consistent, on-brand content.
- You live and breathe golf. You’re obsessed with it, play regularly, watch it regularly, and your social feeds are inundated with golf. You have contributed to brand strategy, not just executed it. You have been in the room where briefs are built, not just the room where they land.
Note duplicate "You live and breathe golf." appears twice; we should keep both? It's duplicate content; we should remove duplicated lines per instruction: "Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines". So we need to deduplicate. We'll keep one instance.
Thus requirements list items (deduplicated):
- 6 to 8+ years in brand marketing at a consumer, lifestyle, or apparel brand. You have owned channel output end-to-end, you understand the difference between executing a brief and truly understanding one, and you can tell when something is off before anyone else in the room does.
- You live and breathe golf. You play regularly, follow the sport closely, understand the major brands, athletes, creators, and shifts in golf culture, and can speak naturally about where Bad Birdie fits within it.
- Proven experience managing and developing direct reports. You have set a standard, given real feedback, and built someone's capability. You know that developing people is part of the job, not a bonus.
- Experience with talent, ambassador, or athlete programs at a strategic level. You understand how to set campaign direction, define what good looks like at each tier, and manage up, down, and across to make it happen.
- Creative eye and operational rigor in equal measure. You can spot an off-brand asset at a glance and communicate when something is not good enough, while also running a clean process without dropping a single deadline.
- Fluency in project management tools like Monday, social scheduling platforms, and DAM systems. You build the system, you use the system, and you hold the team to it.
- A communication style that is direct, clear, and built for cross-functional trust. You work across brand, eComm, partnerships, and agency partners, and people always know where things stand.
- You have worked at a premium golf, outdoor, or lifestyle brand. You understand what it means to protect a brand identity that people are genuinely attached to, and you respect what that responsibility requires.
- You have experience with NIL, sports marketing, or entertainment partnerships. You have managed talent at multiple levels and built programs that produce consistent, on-brand content.
- You’re obsessed with it, play regularly, watch it regularly, and your social feeds are inundated with golf. You have contributed to brand strategy, not just executed it. You have been in the room where briefs are built, not just the room where they land.
We could combine the last two golf statements into one but they are slightly different; we can keep both as they are not exact duplicates. The first says "You live and breathe golf. You play regularly, follow the sport closely, understand the major brands, athletes, creators, and shifts in golf culture, and can speak naturally about where Bad Birdie fits within it." The second says "You’re obsessed with it, play regularly, watch it regularly, and your social feeds are inundated with golf. You have contributed to brand strategy, not just executed it. You have been in the room where briefs are built, not just the room where they land." They are not identical, so keep both.
Benefits: from "What We Offer". Items:
- Medical, dental, and vision insurance, plus HSA and 401(k) with company match
- Generous PTO, plus personal and sick time
- 10 recognized company holidays
- Fairway Fridays
for prose. Do not repeat job title. Do not include Job ID etc. Remove boilerplate. Preserve all substantive info. We need to parse the posting. Sections present: - About Us (but we don't need heading? The instruction: use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we should not include "About Us" as a heading unless it's one of those. Probably we ignore "About Us". The role description includes "About The Role". That's similar to "About the role". So we can have About the role
with prose.
- Role Details: includes Reports to, Location, Schedule. Schedule is a section we may include if specific. It says "Schedule: Full-time, on-site". That's specific enough for Schedule section. Also location maybe not needed. Reports to maybe not needed. We'll include Schedule section.
- What Success Looks Like: could be part of Responsibilities? Might be considered responsibilities. But we can include as part of Responsibilities maybe. However we need to decide sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule.
We have content for:
- About the role: The paragraph after "About The Role". We'll put that.
- Responsibilities: The bullet list under "What You’ll Be Responsible For". That's a list of duties. We'll put that under Responsibilities.
- Requirements: The bullet list under "What You Bring". That's requirements/qualifications/skills. We need to split into Requirements, Qualifications, Skills maybe. But we can combine? The instruction: prefer a few substantive sections over many thin ones. So we could have Requirements section covering the list. Qualifications maybe not needed if overlapping. Skills maybe also overlapping. But we need to decide.
We have "What You Bring" includes many items: years experience, golf fluency, managing direct reports, talent programs, creative eye, project management tools, communication style, premium golf brand experience, NIL/sports marketing experience, obsession with golf. These are a mix of requirements, qualifications, skills. We could put them all under Requirements (or Qualifications). Since we need to include sections only when posting has real specific content for it. We can include Requirements and maybe Skills if we can differentiate. But to avoid thin sections, maybe just one Requirements section that captures all. However the instruction lists possible headings; we can omit others if not needed.
Benefits: The section "What We Offer" lists benefits. We'll include Benefits.
Pay: Not mentioned. So omit Pay.
Schedule: Already have schedule info; we can include Schedule section.
Thus sections: About the role, Responsibilities, Requirements, Benefits, Schedule.
We need to ensure we don't include filler like "commensurate with experience". Not present.
Now format.
About the role: prose from "About The Role" paragraph: "Bad Birdie's brand shows up everywhere: digital channels, social feeds, retail floors, partner activations, and every piece of content our athletes and ambassadors put into the world. The Senior Brand Manager makes sure everything looks, sounds, and feels like us. You will translate the Head of Brand’s direction into precise, on-brand execution across every consumer touchpoint, support campaign strategy, guide the Social Media function, and partner cross-functionally with eComm, retail, creative, and external partners. You will also bring channel performance, audience insights, and execution learnings back into the briefing process so the brand gets sharper over time. Golf fluency is a must. You should already live in the category, play the game, follow the sport, understand the brands, athletes, creators, and culture, and be able to bring that perspective into the work from day one."
That's the About the role.
Responsibilities: list from "What You’ll Be Responsible For". We need to capture each bullet. The text includes multiple paragraphs with bold headings? Let's extract:
- Brief Intelligence & Strategy Support
- Serve as the intelligence layer behind every brief. Bring channel performance data, audience observations, and past execution learnings to the table so that every brief is sharper and better informed.
- Contribute meaningfully to seasonal planning and the development of the brand calendar. This role sits inside the feedback loop between execution and strategy, and your observations matter.
- Serve as the external point of contact for active partnerships post-brief and post-kickoff. Own the relationship, drive campaign execution, and partner with the Brand Operations Manager who tracks deliverables and manages timelines on the back end.
- Own campaign reporting. Track performance across channels, surface what is working and what is not, and distribute learnings to key stakeholders and external partners.
- Brand Consistency & Channel Execution
- Execute against briefs written by the Head of Brand. Translate creative direction into precise, on-brand output across every consumer touchpoint, with zero tolerance for off-brand drift.
- Own day-to-day brand consistency across all channels: social, WHS, eCom, retail, and partner activations. You are the last line of defense before anything goes live.
- Receive and activate agency-produced creative assets across channels, ensuring that what the agency delivers lands correctly in every context it lives in.
- Social Media Leadership
- Develop the editorial calendar and campaign strategy for the Social Media function. Own the creative brief and the quality bar.
- Oversee content derived from athlete and ambassador relationships, ensuring talent content activates on-brand and on-calendar.
- Serve as primary brand liaison to the eCom team on influencer content standards, keeping the Head of Brand in the loop while managing day-to-day.
- Athlete, Entertainment & Ambassador Program
- Oversee the campaign execution of our Pro Athlete and Celebrity programs. Make sure every tier of the roster is activating consistently, deliverables are being met, and content is landing on-brand across channels.
- Own the campaign briefs and criteria for the influencer and affiliate programs, ensuring consistent brand representation and deliverable quality at every level.
- Set content expectations and deliverable standards for talent relationships, in coordination with the Social Media role, from brief to activation.
We'll convert each bullet to
- for any list. We can just make a single list of all responsibilities. However that may lose grouping but still fine. We'll just list each responsibility as
- . Ensure we keep the content. Requirements: list from "What You Bring". Items: - 6 to 8+ years in brand marketing at a consumer, lifestyle, or apparel brand. You have owned channel output end-to-end, you understand the difference between executing a brief and truly understanding one, and you can tell when something is off before anyone else in the room does. - You live and breathe golf. You play regularly, follow the sport closely, understand the major brands, athletes, creators, and shifts in golf culture, and can speak naturally about where Bad Birdie fits within it. - Proven experience managing and developing direct reports. You have set a standard, given real feedback, and built someone's capability. You know that developing people is part of the job, not a bonus. - Experience with talent, ambassador, or athlete programs at a strategic level. You understand how to set campaign direction, define what good looks like at each tier, and manage up, down, and across to make it happen. - Creative eye and operational rigor in equal measure. You can spot an off-brand asset at a glance and communicate when something is not good enough, while also running a clean process without dropping a single deadline. - Fluency in project management tools like Monday, social scheduling platforms, and DAM systems. You build the system, you use the system, and you hold the team to it. - A communication style that is direct, clear, and built for cross-functional trust. You work across brand, eComm, partnerships, and agency partners, and people always know where things stand. - You have worked at a premium golf, outdoor, or lifestyle brand. You understand what it means to protect a brand identity that people are genuinely attached to, and you respect what that responsibility requires. - You have experience with NIL, sports marketing, or entertainment partnerships. You have managed talent at multiple levels and built programs that produce consistent, on-brand content. - You live and breathe golf. You’re obsessed with it, play regularly, watch it regularly, and your social feeds are inundated with golf. You have contributed to brand strategy, not just executed it. You have been in the room where briefs are built, not just the room where they land. Note duplicate "You live and breathe golf." appears twice; we should keep both? It's duplicate content; we should remove duplicated lines per instruction: "Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines". So we need to deduplicate. We'll keep one instance. Thus requirements list items (deduplicated): - 6 to 8+ years in brand marketing at a consumer, lifestyle, or apparel brand. You have owned channel output end-to-end, you understand the difference between executing a brief and truly understanding one, and you can tell when something is off before anyone else in the room does. - You live and breathe golf. You play regularly, follow the sport closely, understand the major brands, athletes, creators, and shifts in golf culture, and can speak naturally about where Bad Birdie fits within it. - Proven experience managing and developing direct reports. You have set a standard, given real feedback, and built someone's capability. You know that developing people is part of the job, not a bonus. - Experience with talent, ambassador, or athlete programs at a strategic level. You understand how to set campaign direction, define what good looks like at each tier, and manage up, down, and across to make it happen. - Creative eye and operational rigor in equal measure. You can spot an off-brand asset at a glance and communicate when something is not good enough, while also running a clean process without dropping a single deadline. - Fluency in project management tools like Monday, social scheduling platforms, and DAM systems. You build the system, you use the system, and you hold the team to it. - A communication style that is direct, clear, and built for cross-functional trust. You work across brand, eComm, partnerships, and agency partners, and people always know where things stand. - You have worked at a premium golf, outdoor, or lifestyle brand. You understand what it means to protect a brand identity that people are genuinely attached to, and you respect what that responsibility requires. - You have experience with NIL, sports marketing, or entertainment partnerships. You have managed talent at multiple levels and built programs that produce consistent, on-brand content. - You’re obsessed with it, play regularly, watch it regularly, and your social feeds are inundated with golf. You have contributed to brand strategy, not just executed it. You have been in the room where briefs are built, not just the room where they land. We could combine the last two golf statements into one but they are slightly different; we can keep both as they are not exact duplicates. The first says "You live and breathe golf. You play regularly, follow the sport closely, understand the major brands, athletes, creators, and shifts in golf culture, and can speak naturally about where Bad Birdie fits within it." The second says "You’re obsessed with it, play regularly, watch it regularly, and your social feeds are inundated with golf. You have contributed to brand strategy, not just executed it. You have been in the room where briefs are built, not just the room where they land." They are not identical, so keep both. Benefits: from "What We Offer". Items: - Medical, dental, and vision insurance, plus HSA and 401(k) with company match - Generous PTO, plus personal and sick time - 10 recognized company holidays - Fairway Fridays