Senior Brand Manager

About the role

As a strategic and creative marketing leader with a passion for building strong brands and delivering compelling customer experiences, you will lead STIHL’s brand and retail creative efforts, ensuring a consistent and compelling brand value proposition, creative direction, and messaging across all customer touchpoints.

Responsibilities

• Strategic Alignment: Ensure all national and regional brand marketing activities, investments, and communications align with STIHL Inc.’s overarching corporate goals and objectives.
• Campaign and Marketing Creative Leadership: Align with global leadership on campaign priorities and planning and provide direction for national and regional campaigns.
• Vendor & Agency Management: Coordinate creative efforts with internal stakeholders and external agencies.
• Brand Planning: Develop and communicate the annual Brand Marketing Calendar to guide national and regional marketing initiatives.
• Creative & Executional Excellence: Ensure all creative assets and deliverables align with STIHL’s brand and product marketing vision, maintaining consistency across all touchpoints.
• Cross-Functional Collaboration: Partner closely with digital marketing, sales, product, and e-commerce teams to ensure the needs of STIHL Inc., distributors, branches, and retailers are effectively met.
• Reporting & Communication: Lead campaign performance reporting with inputs from channel owners.
• Team Leadership: Lead, coach, and develop brand and regional marketing team members to ensure strong performance, professional growth, and alignment with STIHL’s marketing strategy.
• Strategic Counsel: Offer insights, feedback, and recommendations to the VP of Marketing, Executive Leadership Team, and distributor/branch marketing staff to strengthen marketing effectiveness and brand performance.

Requirements

• Bachelor’s Degree minimum requirement in the fields of: Marketing, Communications, Business, Brand Strategy, Consumer or Market Sciences
• 7+ years of experience preferred
• 15-30% travel required
• Deep understanding of brand marketing strategy development and execution, including the design, management, and implementation of regionally activated programs.
• Proven ability to balance and manage the needs and priorities of STIHL Inc., regional branches, distributors, and global headquarters.
• Exceptional interpersonal, organizational, and relationship-building skills, with a collaborative leadership approach.
• Strong judgment paired with creative problem-solving, negotiation, and conflict-resolution abilities.
• Strategic thinker with the ability to translate creative concepts into integrated, multichannel marketing campaigns.
• Excellent presentation and communication skills, with the ability to influence and engage stakeholders at all levels.
• Highly organized with the ability to manage multiple projects, budgets, and timelines in a fast-paced, dynamic environment.
• Demonstrated success fostering cross-functional collaboration and building alignment across complex organizational structures.
• Flexible and adaptable, able to navigate change while maintaining focus on key business outcomes.
• Proven experience in brand development and marketing management.
• Proficient in Microsoft Office Suite, including PowerPoint, Excel, and Word.

Benefits

• Excellent health benefits including Medical, Dental & Vision Insurance
• Onsite Health & Wellness Center for employees and eligible family members
• Company-paid Life Insurance and Short & Long-Term Disability
• Robust retirement offerings including a fully vested Pension Plan after 5 years and a 401(k) with generous employer match
• Paid time off in addition to 11 Paid Holidays
• A strong culture of stability, community, and innovation

Pay

Compensation: $141,000- $178,000/ year with bonus opportunities and potential for annual merit increases. Actual compensation will depend on experience, qualifications, and internal equity.