Senior Brand Manager

About the Role

CornerStone Professional Placement is partnering with an established national consumer products organization to identify a Senior Brand Manager. This highly visible role will lead brand strategy, shape integrated marketing initiatives, and collaborate with executive leadership to drive long-term brand growth. This is an opportunity to own brand strategy—not just execute campaigns. You'll work across research, creative, media, commercial, and digital teams to develop insight-driven marketing strategies that influence business decisions and strengthen market position.

What You'll Do

• Develop and execute long-term brand strategy aligned with business objectives.
• Lead annual brand planning, positioning, messaging, and go-to-market strategy.
• Translate consumer insights and market trends into actionable marketing initiatives.
• Partner with external creative agencies to develop compelling integrated campaigns.
• Oversee creative development and production from concept through execution.
• Collaborate closely with Research, Media, Commercial, and Digital teams to ensure brand consistency across all consumer touchpoints.
• Present strategic recommendations and performance insights to senior leadership.
• Manage multiple initiatives simultaneously while balancing strategic planning with hands-on execution.
• Monitor campaign performance and identify opportunities to optimize brand growth.

What We're Looking For

• 8+ years of client-side Brand Management or Brand Strategy experience.
• Consumer Packaged Goods (CPG) experience required; experience in fast-moving consumer products strongly preferred.
• Demonstrated success building, evolving, or repositioning brands.
• Experience leading integrated marketing campaigns, including television and large-scale creative productions.
• Strong background in consumer insights, brand positioning, and market research.
• Proven ability to influence executive stakeholders through data-driven recommendations.
• Experience managing agency relationships and cross-functional marketing initiatives.
• Excellent communication, presentation, organization, and project management skills.
• Bachelor's degree required.
• MBA and bilingual Spanish skills are a plus.
• Ability to travel approximately 15% including international travel.

Success in This Role Looks Like

We're looking for someone who is:

• Strategic yet willing to roll up their sleeves.
• Comfortable working in a lean, fast-paced environment.
• Confident presenting recommendations supported by data.
• Highly organized and able to manage shifting priorities.
• An independent self-starter who thrives with ownership and accountability.
• Collaborative, adaptable, and naturally curious about consumer behavior.

Why You'll Love This Opportunity

• Own and influence the direction of a nationally recognized consumer brand.
• High visibility with senior leadership and meaningful input into strategic business decisions.
• Opportunity to lead high-profile integrated marketing initiatives.
• Collaborative, cross-functional environment with significant autonomy.
• Comprehensive benefits package, including: Competitive medical, dental, and vision plans; 401(k) with company match; Company-paid disability and life insurance; Generous paid time off and holidays; Relocation assistance available for qualified candidates.