Senior Associate, B2B Digital Marketing

About the role

The Senior Associate - B2B Digital Marketing is a strategic role within the B2B Client Acquisition team, responsible for supporting full-funnel lead generation and improving the overall effectiveness of our B2B website and digital marketing channels.

Responsibilities

• Develop and execute comprehensive CRO tactics across core digital channels, including web, chat, paid media, and email, to steadily increase funnel conversion rates.
• Carry out routine, in-depth analyses of digital channels, website engagement, and user behavior metrics to identify friction points and optimization opportunities.
• Develop and execute an A/B testing roadmap to optimize all channels, such as web, content, and paid media.
• Partner with Brand, Market Intelligence, and Customer Advocacy teams to gather qualitative and quantitative insights regarding web user pain points and understand user behavior trends, and conversion blockers.
• Partner with the web team in implementing audience personalization strategies, tailoring digital experiences to specific B2B target segments.
• Collaborate with external SEO consultants to drive organic traffic, improve search engine rankings, and establish a roadmap for future SEO optimization.
• Develop the strategy for ongoing LLM optimization, and work with stakeholders to execute that strategy to ensure brand accuracy and high discovery rates in AI search tools.
• Optimize website chat routing protocols and AI conversational agents to accelerate lead capture and improve baseline digital engagement.

Requirements

• Relevant Experience: 3+ years of professional experience in B2B marketing, with a dedicated focus on digital demand generation, conversion rate optimization, search engine optimization or AI search optimization.
• Technical Skillset: Strong foundational understanding of core CRO, SEO, and AIO methodologies, principles, and industry best practices.
• Data & Analytics Literacy: Proficiency in marketing reporting and web tracking tools, specifically utilizing GA4, Tableau, or similar data visualization systems.
• MarTech Tool Exposure: Hands-on experience executing campaigns within tools like VWO, Marketo, Wordpress or equivalent digital marketing infrastructure.
• Project & Process Discipline: Excellent organizational, communication and project management habits, with demonstrated experience tracking workflows through platforms like Asana.
• Educational Foundation: Bachelor’s degree in Marketing, Communications, Business, Data Analytics, or equivalent practical professional experience.

Qualifications

The ideal candidate will possess a blend of strategic thinking, analytical skills, and a passion for optimizing the user experience to maximize lead conversions.

Skills

Strategic thinking, analytical skills, passion for optimizing the user experience.

Benefits

Exceptional health, vision, and dental care
Opportunity for equity ownership
Life and AD&D, short- and long-term disability
Employee Assistance Program
Employee Resource Groups
Fun company outings and events
Unlimited PTO
401K with company match

Pay

TBD

Schedule

TBD