Senior Associate, B2B Digital Marketing

About the role

The Senior Associate - B2B Digital Marketing is a strategic role within the B2B Client Acquisition team, responsible for supporting full-funnel lead generation and improving the overall effectiveness of our B2B website and digital marketing channels.

Key Responsibilities

• CRO Strategy: Develop and execute comprehensive CRO tactics across core digital channels, including web, chat, paid media, and email, to steadily increase funnel conversion rates.
• Funnel Analysis: Conduct routine, in-depth analyses of digital channels, website engagement, and user behavior metrics to identify friction points and optimization opportunities.
• A/B Testing Support: Develop and execute an A/B testing roadmap to optimize all channels, such as web, content, and paid media.
• Research Collaboration: Partner with Brand, Market Intelligence, and Customer Advocacy teams to gather qualitative and quantitative insights regarding web user pain points and understand user behavior trends, and conversion blockers.
• Web Personalization: Partner with the web team in implementing audience personalization strategies, tailoring digital experiences to specific B2B target segments.
• Search Engine Optimization (SEO): Collaborate with external SEO consultants to drive organic traffic, improve search engine rankings, and establish a roadmap for future SEO optimization.
• AI Engine Optimization (AIO): Develop the strategy for ongoing LLM optimization, and work with stakeholders to execute that strategy to ensure brand accuracy and high discovery rates in AI search tools.
• Chat Optimization: Optimize website chat routing protocols and AI conversational agents to accelerate lead capture and improve baseline digital engagement.

Qualifications

• Relevant Experience: 3+ years of professional experience in B2B marketing, with a dedicated focus on digital demand generation, conversion rate optimization, search engine optimization or AI search optimization.
• Technical Skillset: Strong foundational understanding of core CRO, SEO, and AIO methodologies, principles, and industry best practices.
• Data & Analytics Literacy: Proficiency in marketing reporting and web tracking tools, specifically utilizing GA4, Tableau, or similar data visualization systems.
• MarTech Tool Exposure: Hands-on experience executing campaigns within tools like VWO, Marketo, Wordpress or equivalent digital marketing infrastructure.
• Project & Process Discipline: Excellent organizational, communication and project management habits, with demonstrated experience tracking workflows through platforms like Asana.
• Educational Foundation: Bachelor’s degree in Marketing, Communications, Business, Data Analytics, or equivalent practical professional experience.

Benefits

• Exceptional health, vision, and dental care
• Opportunity for equity ownership
• Life and AD&D, short- and long-term disability
• Employee Assistance Program
• Employee Resource Groups
• Fun company outings and events
• Unlimited PTO
• 401K with company match

Job Details

Location: Remote, Minneapolis, MN
Job Type: remote